At the Nana Woody & John headquarters, it is still Winter. And it will take a few more months for the sun to come back. Come back from where? Well, AM Eyewear found the Summer sun hiding at Bali where they shot a beautiful - and sunny - new campaign...

The campaign centers around the new Kochi collection of sunglasses and optical glasses. And while Summer probably feels very far away for most of us, these images do give us a very nice first preview of what the SS22 trends in sunglasses will be.

 

AM Eyewear founder Simon Ponnusamy found inspiration for these frames during his last time traveling the world before the pandemic hit. He went on a pilgrimage to India where he encountered many facets of Indian culture and nature that enchanted him. There, he came across the most beautiful rare gems, crystals, and talismans. These are used in many cultures to enhance positivity and to focus on the right things in life.

 

Ponnusamy’s memories of this trip were translated into a collection brimming with new colors and shapes. AM Eyewear’s hope is that their frames can function as some sort of talisman for its wearer. Looking through the lenses can quite literally give you a new perspective on the world around you and a focus on the things that are important in life. A big task for a pair of glasses if we may say so. Well, luckily these frames also just make you look damn good.

For more AM Eyewear we refer you, as always, to our showroom!

When an eyewear brand is famous for a particular style, it doesn’t mean it can’t successfully divert from that style every now and then. Take Yellows Plus. Celebrated mostly for their subtle designs, they also know how to deal with some bold acetate...

From day one, designer Toshiaki Yamagishi has been responsible for all collections of Yellows Plus. Yamagishi’s design language is one of muted colors and understated shapes. But don’t make the mistake of thinking this results in boring collections. Yellows Plus frames might not scream for attention, but their timeless designs and the attention that goes into the production of these frames (they are made by hand in Japan!) make them all the more interesting.

 

Hidden between all these subtle frames we found one example of a bolder style, that still fits perfectly in their minimalistic collection. Made from thick acetate in a strong black, smoky grey or transparent brown, this frame is different than the rest but at the same time still ticks most of the boxes of Yamagishi’s typical style. Yeah, it’s bold. But it is also clean, minimalistic and has a timeless feel to it. We love it! Do you?

Are you interested in the rest of the Yellows Plus collection? Check out our showroom!

Anne & Valentin is kicking off 2022 well with two new additions to their beautiful collection of glasses and sunglasses. These new frames are inspired either by steampunk or Art Deco and are a perfect addition to their colorful and interesting collection.

Anne & Valentin is known for their original collection of glasses and sunglasses. The way they combine prints and colors gives them a design language that is different than any other eyewear brand. With their limited-edition model Steampunk, Anne & Valentin created a pair of sunglasses that combines steampunk references without losing that typical Anne & Valentin touch.

Steampunk is best described as a subgenre of science fiction. The aesthetics of steampunk are inspired by 19^th-century steam-powered machinery combined with retrofuturisme. Retro-what? Retrofuturism is a creative arts movement inspired by the way people from earlier times (from the 19^th-century for instance) thought the future would look like. You can recognize steampunk designs by the use of lots of metal like copper and brass, elements of machinery and the use of found objects. It sounds like a far cry from eyewear but goggles actually play an important role in the steampunk movement: goggles protect your eyes from all the hot steam that is obviously involved with all this steam-powered machinery.

The second new model called Seena finds its inspiration in the Art Deco style that originated in the early 20^th century. A style that isn’t that far removed from the steampunk vibes: both steampunk and Art Deco embrace industrialism and the machine-made. The fine double lines on the nose bridge and ear tips, and the subtle ornamental details give these sunglasses that typical Art Deco feel.

For more of this brand we direct you to our Anne & Valentin showroom.

With a close-up, you can’t hide anything. You have to show it all. That’s why Akoni Eyewear based their new FW21 campaign around the idea of a macro view on their new collection to let us see all the design details and technological innovations up close…

How do you show people you have nothing to hide as a brand? That your collections are of the highest quality made by hand by the most skillful craftsmen? That you don’t take any short cuts in the design process or production by using simple solutions or ordinary materials? You do that by showing your product and your product only. Or, in other words: you make sure your collection is ready for its close-up.

 

At Akoni Eyewear they did just that with their campaign for FW21 that accompanies their newest collections. Like we are used from Akoni, this collection is luxurious and of timeless beauty. For Akoni, the most sustainable strategy is to design collections that you won’t get bored of easily and that are meant to last you a lifetime. Made in Japan by craftsmen that combine tradition with innovation, these glasses and sunglasses are an companion for life. And they definitely make you look good in your close-up!

 For more Akoni Eyewear, you can visit our showroom.

Winter sports season is here! If you have a trip to the snow planned in the coming months, don’t forget to check if your eyewear needs an update. If there is ever a time to protect your eyes, it’s when being outside in the snow all day…

When in the snowy mountains, UV-rays can get up to ten times higher than normal, so wearing sunglasses or goggles with high-quality glasses is not a luxury, it really is a necessity. These UV-rays can damage your eyes permanently. Not the kind of souvenir you want to take home from your holiday, right?

We want to highlight two brands here, that have had snow goggles in their collections for years now. They both work with the best athletes in snow sports out there, so you can be sure their goggles will work for you as well.

 

Let’s start with Bollé. This brand first added ski goggles to its collection in the 1960s. You can adjust the shield of your goggles to fit different weather conditions: from good weather to poor/night conditions. All shields are photochromatic and protect your eyes to the fullest while giving you the best visual conditions possible. You can even buy a Bollé ski helmet with integrated goggles!

 

Revo introduced the world to its first pair of ski goggles in 1996. Their shields have their famous special protective coatings and are of course photochromatic. Revo’s current collection of goggles was created together with Bode Miller, one of the most decorated male skiers in US history. Without a doubt, he knows how a good pair of ski goggles should perform in order for you to perform your best on the slopes. 

Whether you go with Bollé or Revo, you can be sure you give your eyes the best protection possible with both brands. Enjoy your winter!