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Morel is a brand with a ton of history. It was as early as 1880 when Jules Morel created his first pair of pince-nez. In the beginning, making eyewear was a part-time job for him being a farmer first and foremost. The three generations of Morels that came after him, made the company the strong brand it is now. Based still in the French Jura, capitol of France’s eyewear industry, Morel stands for quality and finds its inspiration in their own heritage.