AM Eyewear teams up with Ti Sento Milano

Silhouette found a new brand ambassador in singer Rita Ora. And so, Rita will be rocking the Futura Dot this Summer, just like other musical icons did back in the 70s. But be quick if you also want a pair: this re-edition is limited to 1964 pieces only...

Rita Ora is not only a pop star but also a fashion icon who is not afraid to make a statement with her outfits which makes her the perfect match with Silhouette. The futuristic looking Futura Dot is the perfect accessory with which she can top off her outfits.

The Futura Dot was originally made for the catwalk only but turned out to be so popular Silhouette quickly decided to put this model into production. With success. It had several updates over the years, without ever losing its unique futuristic look and feel. To keep the latest Special Edition version of this pair of sunglasses exclusive, there are only 1964 pairs sold worldwide.

Fisher Island 8182 in color 8540

 What Silhouette is most famous for is its rimless frames that weigh less to nothing. Rita shows us just how luxurious these sunglasses are. The color gradient glasses add the right amount of glamour to any Summer outfit.

Inspired by Rita? Have a look at the Silhouette showroom to see what pair suits you best and find your Silhouette dealer here.

Futura Dot 9912 in color 9040

Statement Sunnie 8186 in color 3530

Rimless Shades Fisher Island 8182 in color 8540

Futura Dot 9912 in color 6030

Rimless Shades Fisher Island 8182 in color 3520

The newest brand in our showroom is one that’s got quite the history. Family-run Morel has been making eyewear since as early as 1880. The fourth generation of Morel’s is now in charge, successfully introducing this French brand to the rest of the world...

Back in the late nineteenth century, Jules Morel who started out as a farmer in the French Jura, created his first pince-nez (a pair of glasses with a nose clip and no temples). It was the beginning of the successful eyewear story of Morel. Over the years to come, the company would slowly grow into what it is now: an eyewear brand with a strong heritage and a global reach.

For today’s collection, the brand often finds inspiration in its own archives. For instance, their 1880 collection offers re-interpretations of designs from the earliest days of Morel: delicate frames with a unique look and a vintage feel to them.

Their collections of optical glasses and sunglasses always complement your face without being loud. But don’t mistake their subtle look for boring. Unexpected shapes, soft gradient colors, and every now and then the use of prints make all Morel frames unique and interesting.

Founder Jules Morel not only had a love for eyewear, but as a farmer also for his land. This love for both is still a prominent part of the Morel brand. The company has committed itself not only to reduce their use of energy sources, become a zero-paper office and reduce their waste, but also to work on biodiversity by hosting 12 beehives on their property.

Go here if you want to see the latest Morel collection.

We are happy to announce a new addition to our ever-expanding collection of showrooms: Max Mara Eyewear. This brand is the epitome of Italian style and luxury and its collection of super feminine glasses and sunglasses is so worth checking out...

Italian fashion house Max Mara is probably most famous for its luxurious cashmere coats that are of such high quality that they get passed down from generation to generation. True investment pieces.

Max Mara optical glasses and sunglasses have the same sense of sophistication as we’ve come the expect from this brand and just like the fashion collection, they are made from the highest quality materials. Both the optical glasses and sunglasses are super feminine and timeless. Especially the sunglasses tend to take the term ‘oversized’ to a new level and will definitely add some glamour to your life.

For the SS2022 collection, Max Mara took inspiration from two extraordinary women. Irish architect and designer Eileen Gray who was a pioneer for the Modern Movement. And secondly, Lee Miller. A model, a fashion photographer who had some of the biggest names of her times in front of her lens and also a war correspondent during WWII. Inspiring women, to say the least, that give life to this collection.

If our little selection makes you hungry for more, check out the entire Max Mara showroom here.

A few weeks ago during Paris Fashion Week, Paris was even more about fashion than normal. Among the designers showing their new collections was Olivier Rousteing for Balmain. He gave us clothes, but also a sneak preview of some new Balmain eyewear....

Wonder Boy III in Gold

It’s worthwhile to keep a close eye on the shows during Paris Fashion Week if you like to stay updated on what is happening in the world of fashion, but also in the world of eyewear. Often, designers take the opportunity of showing their new fashion collections to also show the world what they have in store for us regarding eyewear. Take the Balmain show. To finish of the looks of some of the models, Rousteing gave them the newest edition of probably his most famous pair of sunglasses to wear, namely the Wonder Boy III. 

Following two earlier Wonder Boy editions, this third version of the iconic shield frames is of course also made in the typical Balmain color combination of black and gold. A small visor made from titanium sticks out giving this frame a very powerful silhouette. The shields on the temples are covered in the historic Balmain labyrinth motif. Unmistakably a Wonder Boy.

Admirable in Bone

Brigitte in Dark Blue

Besides this iconic pair of sunglasses, a sneak preview of the new Balmain eyewear collection shows some beautiful rounded frames in black, blue and brown and a rectangular one in a soft off-white. Of course, all frames have the complex detailing in gold and metal that is so typical for Balmain. 

Croissy in Dark Brown

You can watch the Balmain fashion show below to see the Wonder Boy III in action and if you’re interested in more Balmain eyewear, there is as always a whole showroom for you to check out.

New season, new eyewear trends. If you want to update your sunglasses game for Summer 2022, why not go for a pair with colored lenses? We think this is one of the most fun new trends in eyewear and we’d love to show you some frames we really like...

Sunglasses with colored lenses make it so very easy to play around with some color in your outfit. A touch of pink, blue or green? No problem at all. Just put on your new sunglasses and you’re good to go. Japanese brand Eque.M has some beautiful examples of this trend in its collections. These frames are rimless and have facet edge lenses. They come in a soft blue, soft pink and beige and the lenses have different shapes, from rounded to more geometrical. So, if you want to stay on trend, you know now what to look for!

Eque.M’s collection consists of so much more nice designs, besides these sunglasses with colored lenses. Curious? You can find the Eque.M showroom right here.