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ECO eyewear wins Seventeen magazine's sustainable style award

Making sustainable fashion choices is not as easy as it might sound. Loads of brands boast about being sustainable, but only a few actually are. There is so much more to take into account than recycled packaging or trying to reduce carbon footprint...



So, how do you know that when a brand calls itself sustainable, it actually is? To make life easier, American magazine Seventeen handed out their #sustainablestyleawards of 2021 to fashion and accessories brands that truly try to make the world a better place.



ECO eyewear is the proud winner of the award for best sustainable eyewear brand. Why? Because their frames are made of 95 % recycled metals, bio-based castor oil and recycled ocean plastics. And anyone who has seen Netflix's documentary Seaspiracy  knows just how much plastic garbage is floating around in our oceans right now. The Great Pacific Garbage Patch - the world's largest collection of floating plastic garbage - consists of 46% of old fishing nets. That's why ECO eyewear is recycling exactly that into their optical frames and sunglasses. Together with the NGO Waste Free Oceans, they have turned over 30 tons of recycled plastic into eyewear.



Add to that the fact that their packaging is completely made from recycled and biodegradable materials. And last but not least, they plant a tree for every frame that is purchased. So, they are cleaning up oceans and building forests at the same time. If that isn't sustainable, we don't know what is. And of course, no compromises are made in the style or quality department.



Besides an award for best sustainable eyewear brand, awards were handed out by Seventeen for best denim brand, best shoe brand and even the best sustainable brand for face masks. Click here to discover all those brands that really want to make a change for a better world!





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East meets West in a colorful new Theo collection

East meets West in a colorful new Theo collection

Beautiful things can come from unexpected combinations. At Theo Eyewear they know that. By combining eastern style calligraphy with western graffiti, they created an eyewear collection full of surprises. May we introduce you to Calligraffiti...

Even though you may have never heard of it, calligraffiti is an actual art form that combines calligraphy with graffiti. The first has been around since Roman time, the latter has of course more recent origins and is street-based. Both share the graphic use of letters and center around the beauty of writing. The origin of Calligraffiti dates back to the 1950s when Middle Eastern and North African artists first started to incorporate Arabic letters in their art as a graphic form.

Theo Eyewear took inspiration from this combination of Eastern letters and Western street art for its new collection they aptly called Calligraffiti. As colorful as we expect from Theo, but with unexpected details and new shapes that echo the graphic language of both calligraphy and graffiti. 

photoshoot

Sunny editorial in Vestal Magazine

Sunny editorial in Vestal Magazine

If you love fashion and fashion photography, you have to have a look at Vestal Magazine. They posted a very cool editorial online for which we happily collaborated with the creative team, by providing them with some nice sunglasses…

Left: Shorts VINTAGE, sweatshirt ZIPPER, sunglasses ETNIA BARCELONA, socks WEEKDAY, sneakers CONVERSE.

Dress VINTAGE, Backpack &OTHER STORIES

Set in a skater park, model Nina Dozy shows us an eclectic mix of glittery dresses and vintage streetwear topped off with a skateboard and some cool sunglasses by AM Eyewear and Etnia Barcelona. Dutch photographer Carmen Kemmink and her team shot a super sunny series of photos and we are proud and happy to have been able to contribute a little bit as well!

 

Shorts VINTAGE, sweatshirt ZIPPER, sunglasses ETNIA BARCELONA

Vestal Magazine is an online magazine, but you can also buy a printed copy at selected specialty shops worldwide and in their own online store.

 

Dress ASOS, sweater THE GREAT, sunglasses AM EYEWEAR, socks GUCCI, shoes VANS.

Credits

Vestal Magazine

Photography: Carmen Kemmink

Styling: Studio Hector

Hair & Make-up: Pascale Hoogstrate

Model: Nina Dozy at Future Faces

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Elle Eyewear Made in France celebrates French history

Elle Eyewear Made in France celebrates French history

Elle Eyewear is honoring French women with its new collection of frames. From an important philosopher/writer to a famous tennis player or an activist, all frames are named after women who in one way or the other played an important role in French history.

Simone de Beauvoir should be a familiar name, and most people will also know physicist and chemist Marie Curie. Thanks to Elle Eyewear you can now pay tribute to these ladies – and others – by wearing the frames named after and inspired by them.

The Made in France collection consists of feminine designs made of acetate with small metal details. Some designs are oversized, like the Juliette and the Marguerite, other more demure. Of course, all frames are made in France in the city of Oyonnax.

In Oyonnax, an old factory is housed where French craftsmanship in eyewear found its origin. This factory once started as a manufacturer of jewelry and hair clips made of acetate but reinvented itself successfully in the fifties by making acetate frames. Now, Elle Eyewear partners with this factory that so obviously is part of French eyewear heritage to produce this special collection. A perfect fit for a collection that honors and celebrates the important women of French history.

Discover the benefits of our VIP Club

Discover the benefits of our VIP Club

Eyewear in the  Media

Eyewear in the Media

The newest eyewear and where to buy it

The newest eyewear and where to buy it

actueel

New e-sport brand ambassadors for SEIKO Vision

New e-sport brand ambassadors for SEIKO Vision

If there was ever a group of people who need to think about giving their eyes some love and care, it’s gamers. They spend hours and hours looking at screens, which is not only tiresome for the eyes but in the long run can also be damaging...

Being a gamer is no longer just a time-consuming hobby for teenage boys, it became an actual profession with gamers competing in games like FIFA on a worldwide scale. These online competitions are watched live on the internet by millions of people. The players that participate in these competitions tend to have serious fanbases that they reach directly through their social channels.

 Thomas de Zeeuw holds a gaming consule while wearing Sparta shirt and wearing SEIKO Vision glasses

To become a professional e-sporter, you need to practice of course. Spending all those hours looking at a screen can wear your eyes out though. This is where glasses come into the story. More and more e-sporters are now seen wearing glasses while playing. By wearing glasses with special lenses, they give their eyes the proper care they need. These lenses help eyes to relax and give a comfortable and razor-sharp view, while at the same time protecting them from blue light.

 

SEIKO Vision recognizes the influence these players have. They were already working with Aristote Ndunu who plays online for Sparta Rotterdam. And now they introduce Thomas de Zeeuw (he also plays for Sparta just like Ndunu) and Eldridge O’Neill who is part of both the Manchester United and E_Oranje team as their new brand ambassadors.

With these ambassadors, SEIKO Vision is working hard to make people more aware of the need to take care of their eyes in this world where screens are more and more becoming an important part of our lives. Because you don’t have to be a professional gamer to benefit from these special lenses. Even if you are working behind a computer like a lot of people do or are on your smartphone a lot, it is wise to think about eye care and eye comfort.

actueel

A summer of (pro) cycling with Bollé

A summer of (pro) cycling with Bollé

Sports eyewear brand Bollé is partnering with pro cyclists to help them enhance their performance during this year’s Tour de France. Of course, Bollé’s range of sunglasses and lenses can also help you protect your eyes while working out outside...

Bollé is not a new player in the world of pro cycling. Their first pair of sports sunglasses, the Nylon Grand Sport, dates back to 1958 and was a pair of cycling glasses with which Bollé equipped cyclists during the Tour de France. During this year’s Tour de France, Bollé cyclists will introduce the new Volt+-lens, the first lens ever to be made with the use of artificial intelligence.

Normal high contrast lenses will usually enhance one particular color, while more or less diminishing all other colors. Volt+ is different. It enhances all colors the same, giving you a new experience of color and contrast. Bollé cyclist Jakob Fuglsang from the Astana team, will be wearing the Volt+-lens during the 2021 Tour de France: ‘The Volt+-lens helps me see the road more clearly, detect wet and moist spots better and distinguish different textures of asphalt confidently. It enhances my safety on the bike.' The Volt+-lens will be available in 4 variants for all Bollé frames on the market.

Besides introducing this new lens, Bollé also partnered with the B&B Hotels team and is providing them with sunglasses and some even with safety helmets. The team members will be wearing the Chronoshield and Lightshifter frames, inspired by famous Bollé sport sunglasses from the 1980s. These sunglasses have vents to prevent the buildup of fog and special Thermogrip inserts on the arms and nose so that even during intense activity the glasses will stay in place. Special Phantom lenses adapt to changing light conditions and enhance color contrasts.

You don’t have to be a pro cycler to benefit from the Bollé technologies. They offer a multitude of frames and lenses for athletes from all levels and outdoor disciplines.