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Making sustainable fashion choices is not as easy as it might sound. Loads of brands boast about being sustainable, but only a few actually are. There is so much more to take into account than recycled packaging or trying to reduce carbon footprint...

So, how do you know that when a brand calls itself sustainable, it actually is? To make life easier, American magazine Seventeen handed out their #sustainablestyleawards of 2021 to fashion and accessories brands that truly try to make the world a better place.



ECO eyewear is the proud winner of the award for best sustainable eyewear brand. Why? Because their frames are made of 95 % recycled metals, bio-based castor oil and recycled ocean plastics. And anyone who has seen Netflix's documentary Seaspiracy  knows just how much plastic garbage is floating around in our oceans right now. The Great Pacific Garbage Patch - the world's largest collection of floating plastic garbage - consists of 46% of old fishing nets. That's why ECO eyewear is recycling exactly that into their optical frames and sunglasses. Together with the NGO Waste Free Oceans, they have turned over 30 tons of recycled plastic into eyewear.



Add to that the fact that their packaging is completely made from recycled and biodegradable materials. And last but not least, they plant a tree for every frame that is purchased. So, they are cleaning up oceans and building forests at the same time. If that isn't sustainable, we don't know what is. And of course, no compromises are made in the style or quality department.



Besides an award for best sustainable eyewear brand, awards were handed out by Seventeen for best denim brand, best shoe brand and even the best sustainable brand for face masks. Click here to discover all those brands that really want to make a change for a better world!

Millions of people spend hours behind their computers to play all kind of games and FIFA is definitely among the most popular ones. All famous soccer teams worldwide contracted the best players to compete in serious competitions and fans love to watch...

All those hours behind screens seriously demand something from your eyes and that’s why the professional players start to discover the benefits of glasses to protect their eyes. Equipped with special lenses these glasses offer a comfortable and relaxed yet razorsharp view while at the same time protecting your eyes againts annoying blue light from your screen. Dutch professional player Aristote Ndunu of Sparta Rotterdam is a trendsetter. People start to notice that he plays his games with glasses and recently he was asked about it in a live broadcast just before his game against Ajax. Interviewer Koen Weiland, who is a professional himself and the coach of the Dutch national team, confirms the benefits and the relaxation for the eyes during the game.

The topic isn’t new but lens manufacturer SEIKO Vision decided to put some extra effort in protecting the eyes of those who love to play games online and apparently, helped by players like Aristote, they are pretty succesfull putting this topic on the map! Want to know more about it yourself? Just ask a professional optician in your neighbourhood. They will love to tell you everything about it!          

We love to collaborate with media and brands by delivering distinguishing and iconic eyewear for their campaigns and editorial productions. These pictures are from the new campaign of Dutch fashion brand Wolfware...

The brand was founded in 2016 by a team of stylists and strives to create unique pieces, all-in line with the brand’s clear-cut style and fun detailing. For the campaign shoot we provided a nice range of eyewear from different brands and the pictures show once again how much the right glasses and sunglasses can add to your daily look…thanks team and looking forward to many more collabs!

Credits:    

Photography: Carmen Kemmink 
Hair & Make-up: Danine Zwets 
Model: Zara Arif
Glasses: Gucci  

The latest issue of WINQ magazine was a wedding special and thanks to a great collaboration of NanaWoody&John with the stylist and the photographer of this series it features some amazing eyewear…

Photographed in a church and so fashionable the models completed their looks with Cazal, Dita and Kuboraum eyewear which we selected for this shoot. This is how iconic eyewear really looks like and what it can do for you when you wear it with the right attitude. We love this kind of collabs and tomorrow we will show you another example of it! Stay tuned!

CAZAL

CAZAL

DITA

Credits

WINQ magazine
Photography Brigitte Vincken
Styling Pythia Tarenskeen
Models Dylan and Alex for Brooks Modeling Agency
Thanks to Lukx Optiekspecialisten Haarlem

He is an award-winning actor, a style icon and a racer who once finished second in the 24 hours of Le Mans. And he is a member of the Porsche Motorsport family. Patrick Dempsey and Porsche Design are made for each other!

So, Porsche Design found the perfect ambassador for its eyewear collection and Patrick Dempsey found the best glasses and sunglasses he could wish to wear. Casual and sporty chic, just the way he likes to dress in daily life. And belief us, you don’t need to drive a Porsche to appreciate these glasses and sunglasses. They will do well with a business suit or more casual in the weekend and definitely complete every outfit in the best possible way.      

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