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New e-sport brand ambassadors for SEIKO Vision

If there was ever a group of people who need to think about giving their eyes some love and care, it’s gamers. They spend hours and hours looking at screens, which is not only tiresome for the eyes but in the long run can also be damaging...

Being a gamer is no longer just a time-consuming hobby for teenage boys, it became an actual profession with gamers competing in games like FIFA on a worldwide scale. These online competitions are watched live on the internet by millions of people. The players that participate in these competitions tend to have serious fanbases that they reach directly through their social channels.

 Thomas de Zeeuw holds a gaming consule while wearing Sparta shirt and wearing SEIKO Vision glasses

To become a professional e-sporter, you need to practice of course. Spending all those hours looking at a screen can wear your eyes out though. This is where glasses come into the story. More and more e-sporters are now seen wearing glasses while playing. By wearing glasses with special lenses, they give their eyes the proper care they need. These lenses help eyes to relax and give a comfortable and razor-sharp view, while at the same time protecting them from blue light.

 

SEIKO Vision recognizes the influence these players have. They were already working with Aristote Ndunu who plays online for Sparta Rotterdam. And now they introduce Thomas de Zeeuw (he also plays for Sparta just like Ndunu) and Eldridge O’Neill who is part of both the Manchester United and E_Oranje team as their new brand ambassadors.

With these ambassadors, SEIKO Vision is working hard to make people more aware of the need to take care of their eyes in this world where screens are more and more becoming an important part of our lives. Because you don’t have to be a professional gamer to benefit from these special lenses. Even if you are working behind a computer like a lot of people do or are on your smartphone a lot, it is wise to think about eye care and eye comfort.



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Protect the earth together with Van der Ham Optometrists

Protect the earth together with Van der Ham Optometrists

Nana Woody & John is your one-stop-shop for the coolest eyewear brands and the best opticians out there. Why are they the best? Because of their expertise, of course, but also because they know how to make shopping for eyewear a whole new experience...

Take for instance Van der Ham Optometrists in Oud-Beijerland. A few weeks ago, they gave their store a little make-over. A green one, to be exact. In order to make people aware of their collaboration with Earth Today, Van der Ham transformed the store into a little urban jungle. Now, no one can miss that when you buy a frame here, 10m2 of nature will be protected in a sustainable manner in your name.

With #aclearvisionofnature, Van der Ham joins forces with Earth Today because only when you have clear vision, you can see what nature truly has to offer. Earth Today is a global initiative to accelerate the protection of nature by making people aware of the need to protect nature and by offering them the chance to help protect it by donating money. In return, you will receive a unique digital proof of protection, registered to your name.

For us, this is the perfect example of a store that does more than ‘simply selling frames’ and we love it!

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Etnia Barcelona Foundation X Open Arms

Etnia Barcelona Foundation X Open Arms

Buying cool sunglasses and at the same time helping NGO Open Arms. Is that possible, you may ask. Thanks to the Etnia Barcelona Foundation X Open Arms collaboration it is. When you buy the Solidarity Pack 100% of profits go directly to Open Arms.

Open Arms is a humanitarian, non-governmental, and non-profit organization whose mission it is to protect the life of the most vulnerable in emergency situations in international waters. They found a perfect partner in Etnia Barcelona. This Spanish eyewear brand has had its own foundation that focuses on solidarity projects for years.

 

For Open Arms, Etnia Barcelona created the Solidarity Pack that consists of a pair of bright red sunglasses made from biodegradable acetate with HD polarized sunglasses, a neoprene cord and the #LIFE sweatshirt from Open Arms. You can buy it online at the Etnia Barcelona website or in the flagship store in Barcelona and all profits (100%!) go to Open Arms.

 

Yesterday, December 1st, the documentary ‘Our Voices’ was presented to the press: during a trip to the Malakasa and Ritsona refugee camps in Athens, three survivors tell their story in a bid to open people’s eyes about the difficulties of the migration crisis. To get people’s attention on the project, the Etnia Barcelona flagship store was completely wrapped in gold thermal blankets for that day, showing their solidarity with people in search of a better life in Europe. 

Besides this special edition pair of sunglasses, Etnia Barcelona has a large collection of glasses and sunglasses. Have a look at them in our showroom.

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Supreme X Carrera. The coolest cats out there.

Supreme X Carrera. The coolest cats out there.

It's one of the coolest brands out there: Supreme. Known for its red and white logo and its multiple collaborations with other brands that are as diverse as Skittles, Louis Vuitton, or Hästens. And now, Carrera is added to that famous list as well...

Supreme started out as a skater brand, and it still is. But their collaborations with other brands have attracted so much attention over the years, that you’d almost forget they sell ‘normal’ clothes and accessories as well. These collaborations give the public products they already know, but with a Supreme sauce over it and of course, a Supreme logo on it. To give you an idea, here are some cool examples…

Above: Supreme X Skitttles / Below: Supreme X Stanley

Above: Supreme X Butterfly / Below: Supreme X Hästens

Back to Carrera. This eyewear company has been making eyewear since 1956. It was named after an open road racing event in Mexico in the early 1950s, that was considered to be one of the most dangerous car races in the world. In the 1970s Carrera successfully collaborated with another company that loves car racing as much as they do: Porsche Design. Together, they launched an eyewear collection with some futuristic shield designs that to this day are considered to be iconic.

For the Supreme X Carrera collaboration, they took inspiration from a vintage pair of Carrera goggles. Both companies keep silent about which frame exactly, but we suspect it has to be the Porsche Design Carrera 5600 ski goggles. They do look a lot alike, don’t they?

 

Above: promotion picture of the original Porsche Design Carrera 5600 goggles / Below: Supreme X Carrera

So, which one do you prefer? The original or the Supreme edition?!

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TOM FORD SS22: a glimpse of what’s to come

TOM FORD SS22: a glimpse of what’s to come

On September 13th, Tom Ford closed NY Fashion Week with his SS22 show. The King of Glamour showed his view of what’s to come in the world of fashion. And with that, he also gave a very sneak peek of where he might be going next with his eyewear collection…

When you hear ‘Tom Ford’, you know there will be glamour. So, it might come as somewhat of a surprise that his SS22 show was built around sportswear. That’s right. Shorts, racer back tanks and sweatpants. But fear not. Everything in true Tom Ford style, which means lots of sparkle, gold lamé fabric, sequins and satin.

His clothes weren’t the only thing referencing sportswear. Ford send four models down the catwalk wearing sunglasses. Two of them wore a shield-like frame that perfectly fits the sport-meets-street trend we’ve been seeing more and more of. But, just like the clothes, this frame is still more glamour than sports with its shiny gold detail and mirroring shield lens.

The other frame is reminiscing of those frames Neo wears in the Matrix. Small, but again in a shiny version. A gold frame with golden, mirroring glasses.

In the mood for more Tom Ford? We've got a showroom full of Tom Ford frames!

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Wild child Iris Apfel: ‘More is more, and less is a bore.’

Wild child Iris Apfel: ‘More is more, and less is a bore.’

Not a lot of people make it to a hundred years old, but Iris Apfel is turning 100 on the 29th of August. Iris is living proof of how choosing original and bold glasses can give you an iconic look. Here’s to more years of Apfel’s great style and energy!

Her name might not ring a bell with everyone, but you’ve likely seen her image somewhere before. She’s a businesswoman, an interior designer, but most of all a fashion icon. Even more so now than in her younger days. She loves big jewelry – she’s often seen wearing multiple statement necklaces and bangles up to her elbows – lots of colors and of course big glasses. Her most iconic pair has to be the black rounded ones she’s pictured with so often.

We’ve used the happy occasion of Apfel’s birthday to highlight some oversized frames from our showroom that have the potential to become as iconic as Iris’ pair. There are the usual suspects who are known for their love of big and bold, like Tom Ford and Victoria Beckham Eyewear, but we also found some great examples by brands you might not expect.

Have a look and you might find your next pair of glasses that can make you a fashion icon too. And you can use what Iris Apfel always says as an excuse to go wild: ‘More is more, and less is a bore!’

Tom Ford

Balmain

Victoria Beckham

Cazal

Res/Rei