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The ECO Ocean beach clean-up

The ECO Ocean beach clean-up

ECO Eyewear is taking their beach clean-ups from the coasts of the USA to Europe. Together with members of the ECO Eyewear family, they have dedicated themselves to cleaning up beaches so that coastal and ocean ecosystems can recover and improve.

It’s no secret that the oceans of the world are suffering from all the waste that we people dump everywhere. Turtles caught in fishnets. Fish who try to eat plastic waste. We’ve all seen the images and they’re not pretty. And it’s not just in the water where you can see the damage all that plastic causes. A lot of beaches are in pretty bad condition too, which has a serious effect on the ecosystem on land as well.

 

With their Ocean collection, ECO Eyewear is already trying to make the oceans a little bit cleaner. They turned over 30 tons of ocean plastic into cool eyewear. And now they are joining forces with people all over the world in a bid to make our beaches cleaner too. They started their beach clean-ups in the United States on the coasts of Miami, Orange County, and NYC, and are now taking them to Europe.

 

Portugal and Italy are the first countries where ECO beach clean-ups have been organized, and hopefully, more are soon to follow. If you want to get involved and start a beach clean-up in your city, you can contact ECO Eyewear and they will help you to get started. As they say at ECO ‘all big changes come in the form of many small ones’!



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ROSA by Dutch photographer John Janssen

ROSA by Dutch photographer John Janssen

Classic beauty Rosa acting like in a movie and showing some delicate frames and sunglasses as well as one colourful style in front of the camera of Dutch top photographer John Janssen....

Rodenstock

Eque.M

Morel



Photography John Janssen
Model  Rosa
Hair & Make-up Marja Hermes 
Styling  Dick van der Niet 
Cover glasses: Silhouette
  
 Cover glasses:  Rodenstock


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Porsche Design surprises with new top model

Porsche Design surprises with new top model

Making visually beautiful things is a challenge for every designer in every industry and certainly also in the optical field, but of course functional innovations are maybe even more interesting and important.

Functionality is not always beautiful and that is why functional adjustments are often hidden and made invisible. At Porsche Design, they think differently. The statement with their latest glasses design is therefore:

"In most designs, the function remains hidden.
But we don’t want to hide something UNIQUE."

Because the new hinges in the most exclusive Porsche Design frame to date are not only a functional improvement, but also very beautiful and should therefore be seen. Porsche Design ambassador Patrick Dempsey wears this new luxury frame with style and proves once again that a beautiful and well-chosen frame can really be an eye-catcher and the finishing touch to any outfit.

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New showroom alert: Morel Eyewear

New showroom alert: Morel Eyewear

The newest brand in our showroom is one that’s got quite the history. Family-run Morel has been making eyewear since as early as 1880. The fourth generation of Morel’s is now in charge, successfully introducing this French brand to the rest of the world...

Back in the late nineteenth century, Jules Morel who started out as a farmer in the French Jura, created his first pince-nez (a pair of glasses with a nose clip and no temples). It was the beginning of the successful eyewear story of Morel. Over the years to come, the company would slowly grow into what it is now: an eyewear brand with a strong heritage and a global reach.

For today’s collection, the brand often finds inspiration in its own archives. For instance, their 1880 collection offers re-interpretations of designs from the earliest days of Morel: delicate frames with a unique look and a vintage feel to them.

Their collections of optical glasses and sunglasses always complement your face without being loud. But don’t mistake their subtle look for boring. Unexpected shapes, soft gradient colors, and every now and then the use of prints make all Morel frames unique and interesting.

Founder Jules Morel not only had a love for eyewear, but as a farmer also for his land. This love for both is still a prominent part of the Morel brand. The company has committed itself not only to reduce their use of energy sources, become a zero-paper office and reduce their waste, but also to work on biodiversity by hosting 12 beehives on their property.

Go here if you want to see the latest Morel collection.

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New showroom alert: Max Mara

New showroom alert: Max Mara

We are happy to announce a new addition to our ever-expanding collection of showrooms: Max Mara Eyewear. This brand is the epitome of Italian style and luxury and its collection of super feminine glasses and sunglasses is so worth checking out...

Italian fashion house Max Mara is probably most famous for its luxurious cashmere coats that are of such high quality that they get passed down from generation to generation. True investment pieces.

Max Mara optical glasses and sunglasses have the same sense of sophistication as we’ve come the expect from this brand and just like the fashion collection, they are made from the highest quality materials. Both the optical glasses and sunglasses are super feminine and timeless. Especially the sunglasses tend to take the term ‘oversized’ to a new level and will definitely add some glamour to your life.

For the SS2022 collection, Max Mara took inspiration from two extraordinary women. Irish architect and designer Eileen Gray who was a pioneer for the Modern Movement. And secondly, Lee Miller. A model, a fashion photographer who had some of the biggest names of her times in front of her lens and also a war correspondent during WWII. Inspiring women, to say the least, that give life to this collection.

If our little selection makes you hungry for more, check out the entire Max Mara showroom here.