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The ECO Ocean beach clean-up

ECO Eyewear is taking their beach clean-ups from the coasts of the USA to Europe. Together with members of the ECO Eyewear family, they have dedicated themselves to cleaning up beaches so that coastal and ocean ecosystems can recover and improve.

It’s no secret that the oceans of the world are suffering from all the waste that we people dump everywhere. Turtles caught in fishnets. Fish who try to eat plastic waste. We’ve all seen the images and they’re not pretty. And it’s not just in the water where you can see the damage all that plastic causes. A lot of beaches are in pretty bad condition too, which has a serious effect on the ecosystem on land as well.

 

With their Ocean collection, ECO Eyewear is already trying to make the oceans a little bit cleaner. They turned over 30 tons of ocean plastic into cool eyewear. And now they are joining forces with people all over the world in a bid to make our beaches cleaner too. They started their beach clean-ups in the United States on the coasts of Miami, Orange County, and NYC, and are now taking them to Europe.

 

Portugal and Italy are the first countries where ECO beach clean-ups have been organized, and hopefully, more are soon to follow. If you want to get involved and start a beach clean-up in your city, you can contact ECO Eyewear and they will help you to get started. As they say at ECO ‘all big changes come in the form of many small ones’!




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TOM FORD SS22: a glimpse of what’s to come

TOM FORD SS22: a glimpse of what’s to come

On September 13th, Tom Ford closed NY Fashion Week with his SS22 show. The King of Glamour showed his view of what’s to come in the world of fashion. And with that, he also gave a very sneak peek of where he might be going next with his eyewear collection…

When you hear ‘Tom Ford’, you know there will be glamour. So, it might come as somewhat of a surprise that his SS22 show was built around sportswear. That’s right. Shorts, racer back tanks and sweatpants. But fear not. Everything in true Tom Ford style, which means lots of sparkle, gold lamé fabric, sequins and satin.

His clothes weren’t the only thing referencing sportswear. Ford send four models down the catwalk wearing sunglasses. Two of them wore a shield-like frame that perfectly fits the sport-meets-street trend we’ve been seeing more and more of. But, just like the clothes, this frame is still more glamour than sports with its shiny gold detail and mirroring shield lens.

The other frame is reminiscing of those frames Neo wears in the Matrix. Small, but again in a shiny version. A gold frame with golden, mirroring glasses.

In the mood for more Tom Ford? We've got a showroom full of Tom Ford frames!

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Wild child Iris Apfel: ‘More is more, and less is a bore.’

Wild child Iris Apfel: ‘More is more, and less is a bore.’

Not a lot of people make it to a hundred years old, but Iris Apfel is turning 100 on the 29th of August. Iris is living proof of how choosing original and bold glasses can give you an iconic look. Here’s to more years of Apfel’s great style and energy!

Her name might not ring a bell with everyone, but you’ve likely seen her image somewhere before. She’s a businesswoman, an interior designer, but most of all a fashion icon. Even more so now than in her younger days. She loves big jewelry – she’s often seen wearing multiple statement necklaces and bangles up to her elbows – lots of colors and of course big glasses. Her most iconic pair has to be the black rounded ones she’s pictured with so often.

We’ve used the happy occasion of Apfel’s birthday to highlight some oversized frames from our showroom that have the potential to become as iconic as Iris’ pair. There are the usual suspects who are known for their love of big and bold, like Tom Ford and Victoria Beckham Eyewear, but we also found some great examples by brands you might not expect.

Have a look and you might find your next pair of glasses that can make you a fashion icon too. And you can use what Iris Apfel always says as an excuse to go wild: ‘More is more, and less is a bore!’

Tom Ford

Balmain

Victoria Beckham

Cazal

Res/Rei

actueel

The ECO Ocean beach clean-up

The ECO Ocean beach clean-up

ECO Eyewear is taking their beach clean-ups from the coasts of the USA to Europe. Together with members of the ECO Eyewear family, they have dedicated themselves to cleaning up beaches so that coastal and ocean ecosystems can recover and improve.

It’s no secret that the oceans of the world are suffering from all the waste that we people dump everywhere. Turtles caught in fishnets. Fish who try to eat plastic waste. We’ve all seen the images and they’re not pretty. And it’s not just in the water where you can see the damage all that plastic causes. A lot of beaches are in pretty bad condition too, which has a serious effect on the ecosystem on land as well.

 

With their Ocean collection, ECO Eyewear is already trying to make the oceans a little bit cleaner. They turned over 30 tons of ocean plastic into cool eyewear. And now they are joining forces with people all over the world in a bid to make our beaches cleaner too. They started their beach clean-ups in the United States on the coasts of Miami, Orange County, and NYC, and are now taking them to Europe.

 

Portugal and Italy are the first countries where ECO beach clean-ups have been organized, and hopefully, more are soon to follow. If you want to get involved and start a beach clean-up in your city, you can contact ECO Eyewear and they will help you to get started. As they say at ECO ‘all big changes come in the form of many small ones’!

Discover the benefits of our VIP Club

Discover the benefits of our VIP Club

Eyewear in the  Media

Eyewear in the Media

The newest eyewear and where to buy it

The newest eyewear and where to buy it

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Protect your children's eyes

Protect your children's eyes

In a time when some young children know how to scroll before they know how to turn the page of a book, it is extremely important to make parents aware of the possible long-term damage screens can cause to their children’s eyes…

Young children are spending more and more time behind screens instead of playing outside. This is of course not a new trend. Ever since the introduction of smartphones and i-Pads people have been talking about the need for children to go and play outside. And we’ve been hearing warnings about the negative consequences of screens on our eyes for years now. Staring at a screen for long periods at a time can cause severe nearsightedness in the future. But there are still many parents out there who don’t seem to realize just how damaging screens are to their children’s eyes.

 

photos by DigiDaan

Dutch eyecare organization Het Oogfonds is launching a campaign that aims to raise awareness with parents – and their children – about this topic. The slogan ’20-20-2, daar red je je ogen mee!’ (20-20-2, saves your eyes!’) encourages parents to install some new rules around screen time. After 20 minutes behind a screen, you focus on something in the far distance for 20 seconds, and you have to make sure you spent at least 2 hours per day in the broad daylight. All this is to prevent children from developing nearsightedness later on in life.

To create even more awareness, Amsterdam’s science museum NEMO is working together with Oogfonds by dedicating the family exhibition ‘Zo te Zien’ (‘See it Your Way’) to seeing. It demonstrates how our eyes work and how special but also delicate they are.

 

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New e-sport brand ambassadors for SEIKO Vision

New e-sport brand ambassadors for SEIKO Vision

If there was ever a group of people who need to think about giving their eyes some love and care, it’s gamers. They spend hours and hours looking at screens, which is not only tiresome for the eyes but in the long run can also be damaging...

Being a gamer is no longer just a time-consuming hobby for teenage boys, it became an actual profession with gamers competing in games like FIFA on a worldwide scale. These online competitions are watched live on the internet by millions of people. The players that participate in these competitions tend to have serious fanbases that they reach directly through their social channels.

 Thomas de Zeeuw holds a gaming consule while wearing Sparta shirt and wearing SEIKO Vision glasses

To become a professional e-sporter, you need to practice of course. Spending all those hours looking at a screen can wear your eyes out though. This is where glasses come into the story. More and more e-sporters are now seen wearing glasses while playing. By wearing glasses with special lenses, they give their eyes the proper care they need. These lenses help eyes to relax and give a comfortable and razor-sharp view, while at the same time protecting them from blue light.

 

SEIKO Vision recognizes the influence these players have. They were already working with Aristote Ndunu who plays online for Sparta Rotterdam. And now they introduce Thomas de Zeeuw (he also plays for Sparta just like Ndunu) and Eldridge O’Neill who is part of both the Manchester United and E_Oranje team as their new brand ambassadors.

With these ambassadors, SEIKO Vision is working hard to make people more aware of the need to take care of their eyes in this world where screens are more and more becoming an important part of our lives. Because you don’t have to be a professional gamer to benefit from these special lenses. Even if you are working behind a computer like a lot of people do or are on your smartphone a lot, it is wise to think about eye care and eye comfort.