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The new trend in sunglasses is ‘flat’

We had and will ever have large vintage inspired glamorous sunglasses, we recently had round and hexagon shapes with thin rims in metal or acetate and this Summer we see the birth of more ‘flat’ shapes…

AM Eyewear

We mean ‘flat’ as in undeep instead of the deeper shapes that cover much more of your face. The styles can be rectangular of more cat-eye and instantly provide a fresh new and modern look that differs seriously from the glamour and minimalism of the past years. So dare to be the first and change your sunglasses for this season to something really new and instacool!    

Etnia Barcelona

Scotch & Soda



actueel

Protect your children's eyes

Protect your children's eyes

In a time when some young children know how to scroll before they know how to turn the page of a book, it is extremely important to make parents aware of the possible long-term damage screens can cause to their children’s eyes…

Young children are spending more and more time behind screens instead of playing outside. This is of course not a new trend. Ever since the introduction of smartphones and i-Pads people have been talking about the need for children to go and play outside. And we’ve been hearing warnings about the negative consequences of screens on our eyes for years now. Staring at a screen for long periods at a time can cause severe nearsightedness in the future. But there are still many parents out there who don’t seem to realize just how damaging screens are to their children’s eyes.

 

photos by DigiDaan

Dutch eyecare organization Het Oogfonds is launching a campaign that aims to raise awareness with parents – and their children – about this topic. The slogan ’20-20-2, daar red je je ogen mee!’ (20-20-2, saves your eyes!’) encourages parents to install some new rules around screen time. After 20 minutes behind a screen, you focus on something in the far distance for 20 seconds, and you have to make sure you spent at least 2 hours per day in the broad daylight. All this is to prevent children from developing nearsightedness later on in life.

To create even more awareness, Amsterdam’s science museum NEMO is working together with Oogfonds by dedicating the family exhibition ‘Zo te Zien’ (‘See it Your Way’) to seeing. It demonstrates how our eyes work and how special but also delicate they are.

 

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A trend that is here to stay

A trend that is here to stay

We spoke about this trend in sunglasses before on NanaWoody&John, but in the last few weeks we’ve found some more nice examples that we just have to share with you. They prove this trend is not going anywhere soon. Let's have a look, shall we?!

So, we are talking about bold frames, but not bold in the way that they cover half your face like oversized glasses do. These sunglasses are smaller and end right above or on your cheek bones. They don’t overtake your face completely, but they are not subtle either. Made of thick acetate, either transparent or opaque, and with big temples. They come mostly in rectangular shapes, but we’ve seen some cool cat-eyes out there as well. These sunglasses have been around for a while now, and we’ve seen quite a few celebrities and influencers wearing them. The fact that fashion designers and trend-setting eyewear brands are still playing around with these types of frames, proves to us this trend is still very much alive.

On the 30th of June 2021 French designer Simon Porte Jacquemus showed his new collection for his label Jacquemus. A collection made in strong, plain colors with lots of color blocking and accessorized with big earrings, the small bags that are typical for this designer, and cool sunglasses in exactly the style we’ve been talking about above.

Another example we found at Gentle Monster, an optical brand form South Korea that recently launched their second collaboration with Ambush. Their sunglasses have more of a cat-eye shape and also illustrate the trend perfectly.

And then there’s Linda Farrow who has done a cool collaboration with Milan-based fashion label The Attico. Small but wide, rectangular shaped frames in bright colors or glamorous black and again with big temples.  

Other brands who have these trendy sunglasses in their collection include AM Eyewear, Etnia Barcelona and Scotch & Soda. So many options to choose from... Have a look and get inspired! 

AM Eyewear

Etnia Barcelona

Scotch & Soda

Discover the benefits of our VIP Club

Discover the benefits of our VIP Club

Eyewear in the  Media

Eyewear in the Media

The newest eyewear and where to buy it

The newest eyewear and where to buy it

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East meets West in a colorful new Theo collection

East meets West in a colorful new Theo collection

Beautiful things can come from unexpected combinations. At Theo Eyewear they know that. By combining eastern style calligraphy with western graffiti, they created an eyewear collection full of surprises. May we introduce you to Calligraffiti...

Even though you may have never heard of it, calligraffiti is an actual art form that combines calligraphy with graffiti. The first has been around since Roman time, the latter has of course more recent origins and is street-based. Both share the graphic use of letters and center around the beauty of writing. The origin of Calligraffiti dates back to the 1950s when Middle Eastern and North African artists first started to incorporate Arabic letters in their art as a graphic form.

Theo Eyewear took inspiration from this combination of Eastern letters and Western street art for its new collection they aptly called Calligraffiti. As colorful as we expect from Theo, but with unexpected details and new shapes that echo the graphic language of both calligraphy and graffiti. 

photoshoot

Sunny editorial in Vestal Magazine

Sunny editorial in Vestal Magazine

If you love fashion and fashion photography, you have to have a look at Vestal Magazine. They posted a very cool editorial online for which we happily collaborated with the creative team, by providing them with some nice sunglasses…

Left: Shorts VINTAGE, sweatshirt ZIPPER, sunglasses ETNIA BARCELONA, socks WEEKDAY, sneakers CONVERSE.

Dress VINTAGE, Backpack &OTHER STORIES

Set in a skater park, model Nina Dozy shows us an eclectic mix of glittery dresses and vintage streetwear topped off with a skateboard and some cool sunglasses by AM Eyewear and Etnia Barcelona. Dutch photographer Carmen Kemmink and her team shot a super sunny series of photos and we are proud and happy to have been able to contribute a little bit as well!

 

Shorts VINTAGE, sweatshirt ZIPPER, sunglasses ETNIA BARCELONA

Vestal Magazine is an online magazine, but you can also buy a printed copy at selected specialty shops worldwide and in their own online store.

 

Dress ASOS, sweater THE GREAT, sunglasses AM EYEWEAR, socks GUCCI, shoes VANS.

Credits

Vestal Magazine

Photography: Carmen Kemmink

Styling: Studio Hector

Hair & Make-up: Pascale Hoogstrate

Model: Nina Dozy at Future Faces

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Elle Eyewear Made in France celebrates French history

Elle Eyewear Made in France celebrates French history

Elle Eyewear is honoring French women with its new collection of frames. From an important philosopher/writer to a famous tennis player or an activist, all frames are named after women who in one way or the other played an important role in French history.

Simone de Beauvoir should be a familiar name, and most people will also know physicist and chemist Marie Curie. Thanks to Elle Eyewear you can now pay tribute to these ladies – and others – by wearing the frames named after and inspired by them.

The Made in France collection consists of feminine designs made of acetate with small metal details. Some designs are oversized, like the Juliette and the Marguerite, other more demure. Of course, all frames are made in France in the city of Oyonnax.

In Oyonnax, an old factory is housed where French craftsmanship in eyewear found its origin. This factory once started as a manufacturer of jewelry and hair clips made of acetate but reinvented itself successfully in the fifties by making acetate frames. Now, Elle Eyewear partners with this factory that so obviously is part of French eyewear heritage to produce this special collection. A perfect fit for a collection that honors and celebrates the important women of French history.