Cuteness Overload

Gucci has a new designer and took a completely new course with the show in Milan. Alessandro Michele's opulent spectacles had made way for a sober classic show in which the models mainly showed chic designs with many references to the brand's rich archives

The designs were beautiful and, according to the experts, very skillfully made, the decorations consisted mainly of glitter and the colors were always stylishly combined into a harmonious whole that never shocked or caused big oohs and aahs. Of course, we also pay particular attention to the glasses. Frames were not shown anyway and far fewer models than before wore sunglasses and always the same, chic model. In short, Gucci opts for a completely new style and a striking trend break that we will undoubtedly also see in the (sun)glasses collections.

Amazon calls it 'Alexa-powered smart glasses' and means a series of frames and sunglasses that allow you to easily control Alexa. These (sun)glasses already existed but have now been improved with new functions.

The designs are more stylish and by adding two designs from the popular eyewear brand Carrera, Amazon shows what is possible now and in the future. With your ECHO (sun) glasses on, you can give Alexa commands anytime and anywhere, ask questions, listen to music, turn the lights on or off and much more. Read the whole story on the Amazon website and you'll be up to date again!

What better place than a beachclub with a pool to show the new sunglasses from a range of the best eyewear brands. We had a blast and hope you enjoy the vibe and get inspired to choose your new sunglasses for this Summer....

Don't forget to follow us on Instagram for more pictures of the catwalk and behind the scenes!

In the major fashion capitals such as New York, London, Milan and Paris, the collections for autumn/winter 2023 were and will be shown these weeks. Divided over these four cities, all major fashion houses are present

MaxMara

The Italian eyewear manufacturer Marcolin, with a portfolio of leading brands, follows the shows closely and shows on Instagram a few images of each show and the (sun) glasses that the designer uses to express his or her vision of the upcoming sunglasses trend. Like every show, this produces beautiful pictures of top brands such as MaxMara, Tod's, GCDS and, for example, Bally and gives you an idea of where (sun) eyewear fashion is heading.

GCDS

TOD's

Bally

MaxMara

Classic beauty Rosa acting like in a movie and showing some delicate frames and sunglasses as well as one colourful style in front of the camera of Dutch top photographer John Janssen....

Rodenstock

Eque.M

Morel