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De geschiedenis en de toekomst van de slimme bril

Afgelopen woensdag kondigde Facebook op het Facebook Connect Event een samenwerking met brillen- en brillenglazenfabrikant EssilorLuxottica aan. De twee bedrijven gaan samen een ‘slimme’ Ray-Ban bril ontwikkelen.

Techbedrijven werken al heel lang aan ‘slimme’ brillen. Simpelweg omdat je via een bril de wereld op de meest natuurlijke en realistische manier ziet en beleeft.

Google Glass Enterprise Edition 2 with safety frames by Smith Optics.

Google lanceerde jaren geleden al de Google Glass. Dat werd geen succes mede omdat je met de bril op je neus overal kon filmen en er problemen over de privacy van anderen ontstonden. Het resulteerde zelfs in de term ‘glassholes’ als variant op de ‘asshole’. Inmiddels is er een Google Glass 2 die vooralsnog alleen voor bedrijven beschikbaar is. 

Tegelijkertijd lanceerden verschillende bedrijven met wisselend succes virtual reality en augmented reality brillen. De Oculus bleek een van de succesvolste waarop Facebook besloot het bedrijf voor 2 miljard dollar te kopen. Vooral gamers maken gebruik van dit soort brillen maar ze zijn niet geschikt om de hele dag te dragen. Daarvoor moet een ander type bril ontwikkeld worden.

Apple werkt hard aan de Apple Glass die in combinatie met je iPhone moet gaan werken en Facebook heeft bijvoorbeeld Project Aria gestart om beter te leren begrijpen wat er nodig is voor de ontwikkeling van de hardware en software voor augmented reality brillen. Deze week kondigde het los daarvan een samenwerking met EsilorLuxottica aan. Details over hoe de bril eruit gaat zien en wat de functies zijn volgen pas in 2021 maar in grote lijnen komt het erop neer dat er aan de binnenzijde van de brillenglazen allerlei informatie getoond kan worden die je nu op je mobiele telefoon kunt zien. Apple heeft bovendien al aangekondigd dat de Apple Glass ook met brillenglazen op sterkte geleverd kan worden en bij de ‘slimme’ Ray-Ban verwachten we niets anders.

Spannende tijden dus want de ontwikkelingen gaan razendsnel en wat we nu nog als futuristisch beschouwen is voor we het weten de normaalste zaak van de wereld.

Wil je er echt alles over weten, bekijk dan vooral alle filmpjes in dit blog en volg bijvoorbeeld de tech@facebook pagina voor actuele updates over de ontwikkelingen op dit gebied!        



actueel

Web Eyewear X Alfa Romeo Formula 1 Team

Web Eyewear X Alfa Romeo Formula 1 Team

An exciting collaboration was announced this week: Web Eyewear is becoming the official partner of the Alfa Romeo F1 Team ORLEN. Web's logo will be on the team's cars, helmets, and suits, and later in the year a special collection will be released...

When two Italian brands like Alfa Romeo and Web Eyewear join forces, we can only be excited for what is to come. Italians are known for their elegance and impeccable style, so this partnership makes us eager to see what they come up with together. Unfortunately, we have to wait until later this year to get our hands on the collection of sunglasses and optical glasses. So, for now we will have to make do with some nice pictures of the team’s drivers Valtteri Bottas en Guanyu Zhou wearing their Web sunglasses. We’ll keep you posted!

actueel

Protect the earth together with Van der Ham Optometrists

Protect the earth together with Van der Ham Optometrists

Nana Woody & John is your one-stop-shop for the coolest eyewear brands and the best opticians out there. Why are they the best? Because of their expertise, of course, but also because they know how to make shopping for eyewear a whole new experience...

Take for instance Van der Ham Optometrists in Oud-Beijerland. A few weeks ago, they gave their store a little make-over. A green one, to be exact. In order to make people aware of their collaboration with Earth Today, Van der Ham transformed the store into a little urban jungle. Now, no one can miss that when you buy a frame here, 10m2 of nature will be protected in a sustainable manner in your name.

With #aclearvisionofnature, Van der Ham joins forces with Earth Today because only when you have clear vision, you can see what nature truly has to offer. Earth Today is a global initiative to accelerate the protection of nature by making people aware of the need to protect nature and by offering them the chance to help protect it by donating money. In return, you will receive a unique digital proof of protection, registered to your name.

For us, this is the perfect example of a store that does more than ‘simply selling frames’ and we love it!

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Etnia Barcelona Foundation X Open Arms

Etnia Barcelona Foundation X Open Arms

Buying cool sunglasses and at the same time helping NGO Open Arms. Is that possible, you may ask. Thanks to the Etnia Barcelona Foundation X Open Arms collaboration it is. When you buy the Solidarity Pack 100% of profits go directly to Open Arms.

Open Arms is a humanitarian, non-governmental, and non-profit organization whose mission it is to protect the life of the most vulnerable in emergency situations in international waters. They found a perfect partner in Etnia Barcelona. This Spanish eyewear brand has had its own foundation that focuses on solidarity projects for years.

 

For Open Arms, Etnia Barcelona created the Solidarity Pack that consists of a pair of bright red sunglasses made from biodegradable acetate with HD polarized sunglasses, a neoprene cord and the #LIFE sweatshirt from Open Arms. You can buy it online at the Etnia Barcelona website or in the flagship store in Barcelona and all profits (100%!) go to Open Arms.

 

Yesterday, December 1st, the documentary ‘Our Voices’ was presented to the press: during a trip to the Malakasa and Ritsona refugee camps in Athens, three survivors tell their story in a bid to open people’s eyes about the difficulties of the migration crisis. To get people’s attention on the project, the Etnia Barcelona flagship store was completely wrapped in gold thermal blankets for that day, showing their solidarity with people in search of a better life in Europe. 

Besides this special edition pair of sunglasses, Etnia Barcelona has a large collection of glasses and sunglasses. Have a look at them in our showroom.

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Supreme X Carrera. The coolest cats out there.

Supreme X Carrera. The coolest cats out there.

It's one of the coolest brands out there: Supreme. Known for its red and white logo and its multiple collaborations with other brands that are as diverse as Skittles, Louis Vuitton, or Hästens. And now, Carrera is added to that famous list as well...

Supreme started out as a skater brand, and it still is. But their collaborations with other brands have attracted so much attention over the years, that you’d almost forget they sell ‘normal’ clothes and accessories as well. These collaborations give the public products they already know, but with a Supreme sauce over it and of course, a Supreme logo on it. To give you an idea, here are some cool examples…

Above: Supreme X Skitttles / Below: Supreme X Stanley

Above: Supreme X Butterfly / Below: Supreme X Hästens

Back to Carrera. This eyewear company has been making eyewear since 1956. It was named after an open road racing event in Mexico in the early 1950s, that was considered to be one of the most dangerous car races in the world. In the 1970s Carrera successfully collaborated with another company that loves car racing as much as they do: Porsche Design. Together, they launched an eyewear collection with some futuristic shield designs that to this day are considered to be iconic.

For the Supreme X Carrera collaboration, they took inspiration from a vintage pair of Carrera goggles. Both companies keep silent about which frame exactly, but we suspect it has to be the Porsche Design Carrera 5600 ski goggles. They do look a lot alike, don’t they?

 

Above: promotion picture of the original Porsche Design Carrera 5600 goggles / Below: Supreme X Carrera

So, which one do you prefer? The original or the Supreme edition?!

actueel

TOM FORD SS22: a glimpse of what’s to come

TOM FORD SS22: a glimpse of what’s to come

On September 13th, Tom Ford closed NY Fashion Week with his SS22 show. The King of Glamour showed his view of what’s to come in the world of fashion. And with that, he also gave a very sneak peek of where he might be going next with his eyewear collection…

When you hear ‘Tom Ford’, you know there will be glamour. So, it might come as somewhat of a surprise that his SS22 show was built around sportswear. That’s right. Shorts, racer back tanks and sweatpants. But fear not. Everything in true Tom Ford style, which means lots of sparkle, gold lamé fabric, sequins and satin.

His clothes weren’t the only thing referencing sportswear. Ford send four models down the catwalk wearing sunglasses. Two of them wore a shield-like frame that perfectly fits the sport-meets-street trend we’ve been seeing more and more of. But, just like the clothes, this frame is still more glamour than sports with its shiny gold detail and mirroring shield lens.

The other frame is reminiscing of those frames Neo wears in the Matrix. Small, but again in a shiny version. A gold frame with golden, mirroring glasses.

In the mood for more Tom Ford? We've got a showroom full of Tom Ford frames!