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actueel

De geschiedenis en de toekomst van de slimme bril

Afgelopen woensdag kondigde Facebook op het Facebook Connect Event een samenwerking met brillen- en brillenglazenfabrikant EssilorLuxottica aan. De twee bedrijven gaan samen een ‘slimme’ Ray-Ban bril ontwikkelen.

Techbedrijven werken al heel lang aan ‘slimme’ brillen. Simpelweg omdat je via een bril de wereld op de meest natuurlijke en realistische manier ziet en beleeft.

Google Glass Enterprise Edition 2 with safety frames by Smith Optics.

Google lanceerde jaren geleden al de Google Glass. Dat werd geen succes mede omdat je met de bril op je neus overal kon filmen en er problemen over de privacy van anderen ontstonden. Het resulteerde zelfs in de term ‘glassholes’ als variant op de ‘asshole’. Inmiddels is er een Google Glass 2 die vooralsnog alleen voor bedrijven beschikbaar is. 

Tegelijkertijd lanceerden verschillende bedrijven met wisselend succes virtual reality en augmented reality brillen. De Oculus bleek een van de succesvolste waarop Facebook besloot het bedrijf voor 2 miljard dollar te kopen. Vooral gamers maken gebruik van dit soort brillen maar ze zijn niet geschikt om de hele dag te dragen. Daarvoor moet een ander type bril ontwikkeld worden.

Apple werkt hard aan de Apple Glass die in combinatie met je iPhone moet gaan werken en Facebook heeft bijvoorbeeld Project Aria gestart om beter te leren begrijpen wat er nodig is voor de ontwikkeling van de hardware en software voor augmented reality brillen. Deze week kondigde het los daarvan een samenwerking met EsilorLuxottica aan. Details over hoe de bril eruit gaat zien en wat de functies zijn volgen pas in 2021 maar in grote lijnen komt het erop neer dat er aan de binnenzijde van de brillenglazen allerlei informatie getoond kan worden die je nu op je mobiele telefoon kunt zien. Apple heeft bovendien al aangekondigd dat de Apple Glass ook met brillenglazen op sterkte geleverd kan worden en bij de ‘slimme’ Ray-Ban verwachten we niets anders.

Spannende tijden dus want de ontwikkelingen gaan razendsnel en wat we nu nog als futuristisch beschouwen is voor we het weten de normaalste zaak van de wereld.

Wil je er echt alles over weten, bekijk dan vooral alle filmpjes in dit blog en volg bijvoorbeeld de tech@facebook pagina voor actuele updates over de ontwikkelingen op dit gebied!        



Be inspired by the Men's Winter 24 shows

Be inspired by the Men's Winter 24 shows

This month all leading fashion houses showed their new men's collections for the winter of 2024/25. Always beautiful to see, inspiring and above all an interesting image of the times that you, as a fashion lover, do not want to miss.

From the stylish outfits of Zegna and the suits of Gucci to the much-discussed Louis Vuitton show, where Pharrell Williams has been in charge for some time now. His contemporary translation of a genuine American cowboy/western style was one of the highlights of these fashion weeks. But of course there was much more to see. From the robots on the runway at Dsquared2 to the impressive black creations of Dolce & Gabbana and Dior's tribute to dancer Rudolf Nureyev. From the prints, tribal influences and color explosions at Balmain to the luxury of Valentino and Hermes and the incredibly beautiful compositions of the old master Yohji Yamamoto (also watch the impressive documentary about this Japanese designer). See how the difference between the genders is increasingly blurred with jewelry, rhinestones, ruffles, heels and skirts in these men's shows and be inspired by all the creative talent behind all those beautiful fashion brands.

TITAN MINIMAL ART from Silhouette celebrates 25th anniversary

TITAN MINIMAL ART from Silhouette celebrates 25th anniversary

Silhouette's Titan Minimal Art is one of those rare and valuable ideas that are still relevant many years after they were conceived. To this day, there is no other frame in the world that is so consistently and skillfully minimalist.

This timeless, rimless frame has no hinges, no screws and, at 0.06 grams, virtually no weight. It still inspires with unparalleled comfort and unsurpassed (design) quality. Its introduction, in which I was directly and intensively involved at the time, felt like a real revolution.

Never before has glasses design been so embraced by both opticians and consumers. There was a point where we felt like just about every glasses wearer was wearing a Titan Minimal Art.

 

  “I just wanted to leave out everything that was unnecessary, but also refused to compromise on design and comfort,” says designer Gerhard Fuchs, looking back on his design. “Suddenly we were receiving letters and emails from all over the world, people thanking us,” recalls Michael Schmied, a member of the family that owns Silhouette.

“That was extraordinary and very moving.” More than 12.4 million pair of this iconic design have been sold to date – and there is no end in sight to this success.

Limited editions by Porsche Design, Cazal and Brett Eyewear

Limited editions by Porsche Design, Cazal and Brett Eyewear

On another page on this website we give you 7 reasons to always buy your new glasses, sunglasses or contact lenses from an independent optician. One of these is the collection with a lot of beautiful distinctive fashion and design brands.

And it becomes even more fun if you can get your hands on a limited edition from such a brand. At the end of last year and if you are quick, even now, it is possible.

 The Iconic Machined by Porsche Design, the three remakes of just as many iconic designs by Cazal to celebrate 50 years of hip hop and Peter Auto's collaboration with Brett Eyewear that resulted in a beautiful gift box on the occasion of the Estoril Classics 2023 are all unique sunglasses of which very few are for sale worldwide. Of course we know where in the Benelux, so click on the photos below, read all about these very special sunglasses and easily find a selling point.

 

NanaWoody&John and Orange Babies together against HIV in Africa

NanaWoody&John and Orange Babies together against HIV in Africa

Amsterdam-based Orange Babies was founded 25 years ago by Baba Sylla and two friends with the aim of preventing mothers with HIV in South Africa from infecting their unborn children.

Since then, almost 600,000 children have been born healthy thanks to information, medication and care, but unfortunately the battle is far from over and there is still a lot of work to be done. Orange Babies has the slogan 'creative in beating HIV' and lives up to that with many original and creative projects with which it raises money to do all the work. With the arrival of Fiona Hering as director, this creativity has been given new impetus since last year.

 

NanaWoody&John feels addressed by this and has taken the initiative to contribute, together with the affiliated stores and companies, to a very concrete project of Orange Babies: a new mobile clinic in Limpopo in the far north of South Africa because the current one after twelve years of service, is now really on its last legs.

 

This week the project officially started at Max voor Ogen in Schagen which donates a nice amount to Orange Babies for every pair of glasses sold this month. For this official start, Fiona Hering herself came to Schagen to buy nice new glasses. That immediately became two of course. A beautiful black frame with low spring attachment from Cazal and a beautiful elegant oversized model from Linda Farrow. Both when they are ready, of course, with the best glasses from HOYA.

 

This promotional month at Max voor Ogen iis the start of many more great promotions from suppliers and stores about which we will keep you informed this year. If you also want to contribute, you can do so with a self-chosen contribution via this link to the Orange Babies website. Please mention 'NanaWoody&John' in the 'remark' so that the money ends up in the correct fund. If you want to do a nice promotion with your brand or store, then at NanaWoody&John and Orange Babies we are happy to think with you about something original and create all publicity for your social media or other expressions, for example, at no cost.

Celebrating (eye)wear as the most important fashion accessory of our time

Celebrating (eye)wear as the most important fashion accessory of our time

Eyewear has developed from necessary vision tool to important fashion accessory. Last Monday we celebrated this amazing evolution at the NanaWoody&John Night at the Club in the trendy Harbour Club at Amsterdam.

About 180 of the best opticians and representatives of the best eyewear brands enjoyed an amazing dinner which started with a small light show.

Zeiss Vision was honoured with an Award for their amazing Convention earlier this year at Berlin and Calvin Klein got another one for a major online eyewear campaign reaching more than 4 million people.

Dutch HIPHOP legend and eyewear collectioneur Brainpower was honoured as the Spectacle Wearer of the Year and we announced a collaboration with Orange Babies which slogan is ‘creative in beating HIV’. We will support them in buying a new mobile clinic for their work in South Africa.


What a night it was! The optical branch is a very interesting one with the best opticians combining eyecare and eyefashion and making people happy with both excellent vision as well as amazing looks!

We are happy to be part of it and help shaping the developments for even better experiences in the future!

Click here to see more pictures and stay tuned for the latest trends in eyewear!