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How about your Calvins?

Calvin Klein’s ‘mycalvins’ hashtag is still running like crazy. People continue to post themselves with their Calvin Klein underwear but hey it’s time to start doing the same with eyewear as the new collection glasses and sunglasses is amazing...

The eyewear breathes the same urban coolness as the underwear and both the frames and sunglasses look good on men and women that prefer a relaxed casual style. Nevertheless we are sure they will look smooth as well with a more formal dress or suit on that one day of the year you have to wear that. Just check out the new collection and make sure you are ready for a hot Summer and by the way…don’t forget to post your new Calvin’s! #mycalvins 



Kruytzer Optiek at Horst celebrates anniversary with a unique video

Kruytzer Optiek at Horst celebrates anniversary with a unique video

Kruytzer Optiek at Horst is celebrating its 50th anniversary this year and that needs to be celebrated. Starting with a unique video showing how eyewear fashion has developed over those fifty years.

In the leading role Margo van Heyster-Kruytzer herself, who immediately deserves a nomination for an Oscar. Professionally made with a top team behind the camera and the best specialists for hair, make-up and styling. This beautiful Club BRILLANT partner store distinguishes itself not only with this video, but also with a great store, the most beautiful collections and the best eye and hearing care. No wonder that Kruytzer Optiek has developed into the top store in the region in those fifty years. Chapeau!

    

  

Fantastic contributions from Bobo's/Serengeti and Max voor Ogen to the Orange Babies project

Fantastic contributions from Bobo's/Serengeti and Max voor Ogen to the Orange Babies project

During the NanaWoody&John Night at the Club last November in Amsterdam, Fiona Hering and Baba Sylla spoke passionately about the work of Orange Babies in Africa.

For 25 years, this organization has been committed to preventing children of HIV-infected mothers from also being born with the disease. They do great work and saved many lifes already. I have known Baba and Fiona and the work of Orange Babies for a long time, so the connection was quickly made. This year, NanaWoody&John and its partner stores and suppliers are committed to raising money to purchase a new mobile clinic for Orange Babies in South Africa.



All kinds of initiatives are now being developed and the first results are already known. Max voor Ogen in Schagen set aside a nice amount from every pair of glasses sold in January and recently donated the first 1,250 euros.


Bobo’s Sports Eyewear did the same for every Serengeti sunglasses sold in February and earlier this week presented a check for no less than 5,460 euros to Fiona and Baba.

Thanks to these two generous and committed donors, the counter already stands at 6,710 euros at the beginning of March and, as mentioned, there are many more great plans on their way, such as the special Scotch & Soda sunglasses, the proceeds of which will also go to Orange Babies.

We and Orange Babies are extremely grateful for all the support and we will keep you posted about new results in the months to come. I think with this collaboration the independent opticians and their suppliers show how they make the difference in every shopping street and everyone can contribute by shopping local at independent stores!

Vogue tips Victoria Beckham as the most popular brand of 2024

Vogue tips Victoria Beckham as the most popular brand of 2024

It's still early in the year and they don't have a crystal ball at Vogue either, but the fashion magazine still dares to make a prediction.

It bases this largely on the Lyst Index, which keeps track of how often a brand or item from a brand is googled. Victoria Beckham has been doing remarkably well in this regard lately. This is partly due to the extremely popular Netflix documentary about the Beckhams and the humorous way in which she responded with the popular 'My Dad had a Rolls Royce' t-shirt. More serious is her Frame Buckle belt with the beautifully styled logo, which ended up at number 2 of the most searched for products after the Margaux bag from The Row. In short, Victoria Beckham is not the largest fashion brand in the world, but it is very popular at the moment. And the designers cleverly include that beautiful 'buckle' of the belt in the sunglasses collection that is now in stores. Click here for a store near you!

Be inspired by the Men's Winter 24 shows

Be inspired by the Men's Winter 24 shows

This month all leading fashion houses showed their new men's collections for the winter of 2024/25. Always beautiful to see, inspiring and above all an interesting image of the times that you, as a fashion lover, do not want to miss.

From the stylish outfits of Zegna and the suits of Gucci to the much-discussed Louis Vuitton show, where Pharrell Williams has been in charge for some time now. His contemporary translation of a genuine American cowboy/western style was one of the highlights of these fashion weeks. But of course there was much more to see. From the robots on the runway at Dsquared2 to the impressive black creations of Dolce & Gabbana and Dior's tribute to dancer Rudolf Nureyev. From the prints, tribal influences and color explosions at Balmain to the luxury of Valentino and Hermes and the incredibly beautiful compositions of the old master Yohji Yamamoto (also watch the impressive documentary about this Japanese designer). See how the difference between the genders is increasingly blurred with jewelry, rhinestones, ruffles, heels and skirts in these men's shows and be inspired by all the creative talent behind all those beautiful fashion brands.

TITAN MINIMAL ART from Silhouette celebrates 25th anniversary

TITAN MINIMAL ART from Silhouette celebrates 25th anniversary

Silhouette's Titan Minimal Art is one of those rare and valuable ideas that are still relevant many years after they were conceived. To this day, there is no other frame in the world that is so consistently and skillfully minimalist.

This timeless, rimless frame has no hinges, no screws and, at 0.06 grams, virtually no weight. It still inspires with unparalleled comfort and unsurpassed (design) quality. Its introduction, in which I was directly and intensively involved at the time, felt like a real revolution.

Never before has glasses design been so embraced by both opticians and consumers. There was a point where we felt like just about every glasses wearer was wearing a Titan Minimal Art.

 

  “I just wanted to leave out everything that was unnecessary, but also refused to compromise on design and comfort,” says designer Gerhard Fuchs, looking back on his design. “Suddenly we were receiving letters and emails from all over the world, people thanking us,” recalls Michael Schmied, a member of the family that owns Silhouette.

“That was extraordinary and very moving.” More than 12.4 million pair of this iconic design have been sold to date – and there is no end in sight to this success.