Zoom in style…

Amazon calls it 'Alexa-powered smart glasses' and means a series of frames and sunglasses that allow you to easily control Alexa. These (sun)glasses already existed but have now been improved with new functions.

The designs are more stylish and by adding two designs from the popular eyewear brand Carrera, Amazon shows what is possible now and in the future. With your ECHO (sun) glasses on, you can give Alexa commands anytime and anywhere, ask questions, listen to music, turn the lights on or off and much more. Read the whole story on the Amazon website and you'll be up to date again!

What better place than a beachclub with a pool to show the new sunglasses from a range of the best eyewear brands. We had a blast and hope you enjoy the vibe and get inspired to choose your new sunglasses for this Summer....

Don't forget to follow us on Instagram for more pictures of the catwalk and behind the scenes!

For this new series of rimless sunglasses from the SUN Collection 2023, the designers of Silhouette were inspired by the beautiful beaches and idyllic villages in and around Barcelona in Spain.

If you know Calella, Cadaqués, Begur or Bogatell and have been there before, reading this story will undoubtedly make you want to pack your bags and go there to enjoy the beach, sea, sun, terraces and that wonderful Mediterranean atmosphere.

The, as always with these eyeglass makers, subtle designs with this time large oversized lenses in seventies style give every outfit a little extra glamour and at the same time protect the eyes against harmful sun rays and intrusive paparazzi.

To see how these sunglasses and many other models from top brands look, just follow us on Facebook or Instagram where we show daily how well-chosen glasses and sunglasses can make the difference with every outfit!

In the major fashion capitals such as New York, London, Milan and Paris, the collections for autumn/winter 2023 were and will be shown these weeks. Divided over these four cities, all major fashion houses are present

MaxMara

The Italian eyewear manufacturer Marcolin, with a portfolio of leading brands, follows the shows closely and shows on Instagram a few images of each show and the (sun) glasses that the designer uses to express his or her vision of the upcoming sunglasses trend. Like every show, this produces beautiful pictures of top brands such as MaxMara, Tod's, GCDS and, for example, Bally and gives you an idea of where (sun) eyewear fashion is heading.

GCDS

TOD's

Bally

MaxMara

Classic beauty Rosa acting like in a movie and showing some delicate frames and sunglasses as well as one colourful style in front of the camera of Dutch top photographer John Janssen....

Rodenstock

Eque.M

Morel