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ECO eyewear wins Seventeen magazine's sustainable style award

ECO eyewear wins Seventeen magazine's sustainable style award

Making sustainable fashion choices is not as easy as it might sound. Loads of brands boast about being sustainable, but only a few actually are. There is so much more to take into account than recycled packaging or trying to reduce carbon footprint...



So, how do you know that when a brand calls itself sustainable, it actually is? To make life easier, American magazine Seventeen handed out their #sustainablestyleawards of 2021 to fashion and accessories brands that truly try to make the world a better place.



ECO eyewear is the proud winner of the award for best sustainable eyewear brand. Why? Because their frames are made of 95 % recycled metals, bio-based castor oil and recycled ocean plastics. And anyone who has seen Netflix's documentary Seaspiracy  knows just how much plastic garbage is floating around in our oceans right now. The Great Pacific Garbage Patch - the world's largest collection of floating plastic garbage - consists of 46% of old fishing nets. That's why ECO eyewear is recycling exactly that into their optical frames and sunglasses. Together with the NGO Waste Free Oceans, they have turned over 30 tons of recycled plastic into eyewear.



Add to that the fact that their packaging is completely made from recycled and biodegradable materials. And last but not least, they plant a tree for every frame that is purchased. So, they are cleaning up oceans and building forests at the same time. If that isn't sustainable, we don't know what is. And of course, no compromises are made in the style or quality department.



Besides an award for best sustainable eyewear brand, awards were handed out by Seventeen for best denim brand, best shoe brand and even the best sustainable brand for face masks. Click here to discover all those brands that really want to make a change for a better world!





Celebrating (eye)wear as the most important fashion accessory of our time

Celebrating (eye)wear as the most important fashion accessory of our time

Eyewear has developed from necessary vision tool to important fashion accessory. Last Monday we celebrated this amazing evolution at the NanaWoody&John Night at the Club in the trendy Harbour Club at Amsterdam.

About 180 of the best opticians and representatives of the best eyewear brands enjoyed an amazing dinner which started with a small light show.

Zeiss Vision was honoured with an Award for their amazing Convention earlier this year at Berlin and Calvin Klein got another one for a major online eyewear campaign reaching more than 4 million people.

Dutch HIPHOP legend and eyewear collectioneur Brainpower was honoured as the Spectacle Wearer of the Year and we announced a collaboration with Orange Babies which slogan is ‘creative in beating HIV’. We will support them in buying a new mobile clinic for their work in South Africa.


What a night it was! The optical branch is a very interesting one with the best opticians combining eyecare and eyefashion and making people happy with both excellent vision as well as amazing looks!

We are happy to be part of it and help shaping the developments for even better experiences in the future!

Click here to see more pictures and stay tuned for the latest trends in eyewear!

Meta launches the second generation of Ray-Ban Stories

Meta launches the second generation of Ray-Ban Stories

At Meta Connect, Mark Zuckerberg recently launched all the news that the tech giant has in store for us. In addition to various other things, the Quest 3 and the new generation of Ray-Ban Stories received a lot of attention.

With the first you turn your environment into a virtual world. The new Ray-Ban Stories have been improved in every way. A much better camera, better audio, a battery that lasts longer, a choice of more styles in more colors and, last but not least, a direct connection to Meta AI. The question is of course whether we should be happy with all those technical gadgets full of algorithms and information that you could otherwise find out yourself. For tech enthusiasts this is of course a blessing, for others like me it is a complete disaster. Soon your smartwatch or smartglasses will ensure that you never have to discover anything yourself again because the AI technology already fills in everything for you. Imagine you are going to Paris or New York for the first time.

Instead of going on an adventure and discovering the city yourself, your smart glasses will tell you, solicited or unsolicited, just about everything you can think of. Not only information about buildings or museums, for example, but also reviews of restaurants or shops. We are increasingly becoming herd animals who are more and more guided by what Mark Zuckerberg and associates think we should do. Mankind simply becomes the dumbest species ever, completely (dis)informed by what others have already thought up and invented. I'm not looking forward to it, but others might think it's fantastic. We will see. The first version of the Ray-Ban Stories was never for sale here and this second generation is currently only available in the United States.

Trend break at Gucci

Trend break at Gucci

Gucci has a new designer and took a completely new course with the show in Milan. Alessandro Michele's opulent spectacles had made way for a sober classic show in which the models mainly showed chic designs with many references to the brand's rich archives

The designs were beautiful and, according to the experts, very skillfully made, the decorations consisted mainly of glitter and the colors were always stylishly combined into a harmonious whole that never shocked or caused big oohs and aahs. Of course, we also pay particular attention to the glasses. Frames were not shown anyway and far fewer models than before wore sunglasses and always the same, chic model. In short, Gucci opts for a completely new style and a striking trend break that we will undoubtedly also see in the (sun)glasses collections.

 

Amazon introduces 7 new ECHO smart glasses, including 2 Carrera styles

Amazon introduces 7 new ECHO smart glasses, including 2 Carrera styles

Amazon calls it 'Alexa-powered smart glasses' and means a series of frames and sunglasses that allow you to easily control Alexa. These (sun)glasses already existed but have now been improved with new functions.

The designs are more stylish and by adding two designs from the popular eyewear brand Carrera, Amazon shows what is possible now and in the future. With your ECHO (sun) glasses on, you can give Alexa commands anytime and anywhere, ask questions, listen to music, turn the lights on or off and much more. Read the whole story on the Amazon website and you'll be up to date again!