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Sun is shining and so are you

Sun is shining and so are you

It took some – okay, a lot of – patience from our side, but it looks like the sun is finally here. That calls for a celebration! Al fresco lunches in the park, pre-dinner drinks on the beach, and dinner in the city. See and be seen, all day long.

And what better way to look good in the summertime, than with some nice new sunglasses? Not only are they the first thing people see when they look at you, but they also protect your eyes from harmful UV rays. And let’s be honest, you only have one pair of eyes so better take good care of them.



The beauty is there are sunglasses for everyone’s taste. It doesn’t matter if you are the sporty type that loves to go and hike in nature or if you haven’t been out of the city in years. There are sunglasses for people who spent a lot of time on the road and therefore need high functionality from their glasses. And if you want to perfectly match your sunglasses with your new shoes and handbag, that’s also not a problem.



Retro-inspired styles are never out of style, and this year is of course no exception. New for 2021 are the big acetate frames with rectangular or cat-eye shapes with bold temples. For those who prefer metal frames, there are loads of options too. Oversized or small and understated, like we saw in the nineties.



But, where to find that perfect pair? At your local high-end optician of course. For the Netherlands, we selected a few of the best opticians for you to choose from. In each of those stores, you will find a great selection of frames from the best brands, for you to try on. And while you are there, why not have your eyes checked? Whether you need prescription glasses or not, an eye check-up is the best gift to your eyes.



Meta launches the second generation of Ray-Ban Stories

Meta launches the second generation of Ray-Ban Stories

At Meta Connect, Mark Zuckerberg recently launched all the news that the tech giant has in store for us. In addition to various other things, the Quest 3 and the new generation of Ray-Ban Stories received a lot of attention.

With the first you turn your environment into a virtual world. The new Ray-Ban Stories have been improved in every way. A much better camera, better audio, a battery that lasts longer, a choice of more styles in more colors and, last but not least, a direct connection to Meta AI. The question is of course whether we should be happy with all those technical gadgets full of algorithms and information that you could otherwise find out yourself. For tech enthusiasts this is of course a blessing, for others like me it is a complete disaster. Soon your smartwatch or smartglasses will ensure that you never have to discover anything yourself again because the AI technology already fills in everything for you. Imagine you are going to Paris or New York for the first time.

Instead of going on an adventure and discovering the city yourself, your smart glasses will tell you, solicited or unsolicited, just about everything you can think of. Not only information about buildings or museums, for example, but also reviews of restaurants or shops. We are increasingly becoming herd animals who are more and more guided by what Mark Zuckerberg and associates think we should do. Mankind simply becomes the dumbest species ever, completely (dis)informed by what others have already thought up and invented. I'm not looking forward to it, but others might think it's fantastic. We will see. The first version of the Ray-Ban Stories was never for sale here and this second generation is currently only available in the United States.

Trend break at Gucci

Trend break at Gucci

Gucci has a new designer and took a completely new course with the show in Milan. Alessandro Michele's opulent spectacles had made way for a sober classic show in which the models mainly showed chic designs with many references to the brand's rich archives

The designs were beautiful and, according to the experts, very skillfully made, the decorations consisted mainly of glitter and the colors were always stylishly combined into a harmonious whole that never shocked or caused big oohs and aahs. Of course, we also pay particular attention to the glasses. Frames were not shown anyway and far fewer models than before wore sunglasses and always the same, chic model. In short, Gucci opts for a completely new style and a striking trend break that we will undoubtedly also see in the (sun)glasses collections.

 

Amazon introduces 7 new ECHO smart glasses, including 2 Carrera styles

Amazon introduces 7 new ECHO smart glasses, including 2 Carrera styles

Amazon calls it 'Alexa-powered smart glasses' and means a series of frames and sunglasses that allow you to easily control Alexa. These (sun)glasses already existed but have now been improved with new functions.

The designs are more stylish and by adding two designs from the popular eyewear brand Carrera, Amazon shows what is possible now and in the future. With your ECHO (sun) glasses on, you can give Alexa commands anytime and anywhere, ask questions, listen to music, turn the lights on or off and much more. Read the whole story on the Amazon website and you'll be up to date again!

 

Marcolin inspires with images from the catwalks

Marcolin inspires with images from the catwalks

In the major fashion capitals such as New York, London, Milan and Paris, the collections for autumn/winter 2023 were and will be shown these weeks. Divided over these four cities, all major fashion houses are present


MaxMara

The Italian eyewear manufacturer Marcolin, with a portfolio of leading brands, follows the shows closely and shows on Instagram a few images of each show and the (sun) glasses that the designer uses to express his or her vision of the upcoming sunglasses trend. Like every show, this produces beautiful pictures of top brands such as MaxMara, Tod's, GCDS and, for example, Bally and gives you an idea of where (sun) eyewear fashion is heading.

GCDS

TOD's

Bally

MaxMara