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Sunny new collection from AM Eyewear

Sunny new collection from AM Eyewear

At the Nana Woody & John headquarters, it is still Winter. And it will take a few more months for the sun to come back. Come back from where? Well, AM Eyewear found the Summer sun hiding at Bali where they shot a beautiful - and sunny - new campaign...

The campaign centers around the new Kochi collection of sunglasses and optical glasses. And while Summer probably feels very far away for most of us, these images do give us a very nice first preview of what the SS22 trends in sunglasses will be.

 

AM Eyewear founder Simon Ponnusamy found inspiration for these frames during his last time traveling the world before the pandemic hit. He went on a pilgrimage to India where he encountered many facets of Indian culture and nature that enchanted him. There, he came across the most beautiful rare gems, crystals, and talismans. These are used in many cultures to enhance positivity and to focus on the right things in life.

 

Ponnusamy’s memories of this trip were translated into a collection brimming with new colors and shapes. AM Eyewear’s hope is that their frames can function as some sort of talisman for its wearer. Looking through the lenses can quite literally give you a new perspective on the world around you and a focus on the things that are important in life. A big task for a pair of glasses if we may say so. Well, luckily these frames also just make you look damn good.

For more AM Eyewear we refer you, as always, to our showroom!



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ROSA by Dutch photographer John Janssen

ROSA by Dutch photographer John Janssen

Classic beauty Rosa acting like in a movie and showing some delicate frames and sunglasses as well as one colourful style in front of the camera of Dutch top photographer John Janssen....

Rodenstock

Eque.M

Morel



Photography John Janssen
Model  Rosa
Hair & Make-up Marja Hermes 
Styling  Dick van der Niet 
Cover glasses: Silhouette
  
 Cover glasses:  Rodenstock


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Porsche Design surprises with new top model

Porsche Design surprises with new top model

Making visually beautiful things is a challenge for every designer in every industry and certainly also in the optical field, but of course functional innovations are maybe even more interesting and important.

Functionality is not always beautiful and that is why functional adjustments are often hidden and made invisible. At Porsche Design, they think differently. The statement with their latest glasses design is therefore:

"In most designs, the function remains hidden.
But we don’t want to hide something UNIQUE."

Because the new hinges in the most exclusive Porsche Design frame to date are not only a functional improvement, but also very beautiful and should therefore be seen. Porsche Design ambassador Patrick Dempsey wears this new luxury frame with style and proves once again that a beautiful and well-chosen frame can really be an eye-catcher and the finishing touch to any outfit.

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New showroom alert: Morel Eyewear

New showroom alert: Morel Eyewear

The newest brand in our showroom is one that’s got quite the history. Family-run Morel has been making eyewear since as early as 1880. The fourth generation of Morel’s is now in charge, successfully introducing this French brand to the rest of the world...

Back in the late nineteenth century, Jules Morel who started out as a farmer in the French Jura, created his first pince-nez (a pair of glasses with a nose clip and no temples). It was the beginning of the successful eyewear story of Morel. Over the years to come, the company would slowly grow into what it is now: an eyewear brand with a strong heritage and a global reach.

For today’s collection, the brand often finds inspiration in its own archives. For instance, their 1880 collection offers re-interpretations of designs from the earliest days of Morel: delicate frames with a unique look and a vintage feel to them.

Their collections of optical glasses and sunglasses always complement your face without being loud. But don’t mistake their subtle look for boring. Unexpected shapes, soft gradient colors, and every now and then the use of prints make all Morel frames unique and interesting.

Founder Jules Morel not only had a love for eyewear, but as a farmer also for his land. This love for both is still a prominent part of the Morel brand. The company has committed itself not only to reduce their use of energy sources, become a zero-paper office and reduce their waste, but also to work on biodiversity by hosting 12 beehives on their property.

Go here if you want to see the latest Morel collection.

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New showroom alert: Max Mara

New showroom alert: Max Mara

We are happy to announce a new addition to our ever-expanding collection of showrooms: Max Mara Eyewear. This brand is the epitome of Italian style and luxury and its collection of super feminine glasses and sunglasses is so worth checking out...

Italian fashion house Max Mara is probably most famous for its luxurious cashmere coats that are of such high quality that they get passed down from generation to generation. True investment pieces.

Max Mara optical glasses and sunglasses have the same sense of sophistication as we’ve come the expect from this brand and just like the fashion collection, they are made from the highest quality materials. Both the optical glasses and sunglasses are super feminine and timeless. Especially the sunglasses tend to take the term ‘oversized’ to a new level and will definitely add some glamour to your life.

For the SS2022 collection, Max Mara took inspiration from two extraordinary women. Irish architect and designer Eileen Gray who was a pioneer for the Modern Movement. And secondly, Lee Miller. A model, a fashion photographer who had some of the biggest names of her times in front of her lens and also a war correspondent during WWII. Inspiring women, to say the least, that give life to this collection.

If our little selection makes you hungry for more, check out the entire Max Mara showroom here.