Word je blind van kijken naar je beeldscherm?

Top photographer John Janssen shot Britt in high-end fashion by Dutch designer Tony Cohen topped off with a selection of frames and sunglasses from several brands

Victoria Beckham

Victoria Beckham

Web Eyewear

Web Eyewear

Tom Ford

Tom Ford

MaxMara

Last week we introduced the showroom of Kilsgaard and this week we add another Danish brand to our ever-growing list of showrooms: Monoqool. Like its predecessor, this brand is also rooted in the Danish design tradition: simple ideas, perfect execution…

There are two words that best describe the design philosophy of Monoqool: innovation and sustainability. Innovation thanks to the techniques they use like 3D printing: frames are built up from layers as thin as 0.1 mm of solidified powder. Any excess powder is reused for up to 98%, making this way of manufacturing a sustainable choice. The printing is done in Denmark which drastically reduces CO2 emissions (no need to ship the collections from factories all over the world to Denmark).

All 3D printed frames are screwless and weigh a maximum of 6 grams which guarantee the highest user comfort. Add to that a Danish sense of minimalistic style and even a bit of humor, and there you have it: Monoqool.

You can check out the Monoqool collection in the new showroom.

It’s finally time for us to present to you the showroom of Danish brand Kilsgaard Eyewear. And like all other things Danish, Kilsgaard’s aesthetic is clean and minimal. As they say: Kilsgaard is eyewear brought back to the essence...

It can of course be fun to wear glasses and sunglasses that are totally on trend. But the thing with fashion trends is they tend to pass quickly to be replaced by other trends. So, if you want to be sure you will be happy with the frame of your choice for a long time, you better pick a timeless design. Kilsgaard is one of the brands you should then definitely consider.

Part of the Kilsgaard design philosophy is taking a single idea and trying to find the clearest and best possible way to express that idea into a frame. The result is a collection of optical glasses and sunglasses without any unnecessary details. Clean lines and high-quality materials give these frames a timelessness that is beautifully minimalistic. Doing more by doing less.

To view the Kilsgaard collection, have a look here.

They did it before and with success, so now Etnia Barcelona and artist Ignasi Monreal are again joining forces to launch OJO Vol. 2: a capsule collection of limited-edition sunglasses that add something very special to your face: an extra set of eyes...

Ignasi Monreal is called the enfant terrible of the Spanish art world. He joins apparently opposing references like art history and videogames to form his own visual world. Together with the design team of Etnia Barcelona, Monreal basically created a piece of jewelry disguised as a pair of sunglasses. Or the other way around… Either way, when you wear the Ignasi – it comes in lavender, jade green and classic Havana – you can be sure people will notice you. The rectangular frame is made from thick acetate and has an eye-popping detail on the temples: a pair of beautiful dark green eyes. Only 300 pairs will be available of each color so be quick if you want a pair! 

For more Etnia Barcelona you can check out our recently updated showroom.

The newest brand in our showroom is one that’s got quite the history. Family-run Morel has been making eyewear since as early as 1880. The fourth generation of Morel’s is now in charge, successfully introducing this French brand to the rest of the world...

Back in the late nineteenth century, Jules Morel who started out as a farmer in the French Jura, created his first pince-nez (a pair of glasses with a nose clip and no temples). It was the beginning of the successful eyewear story of Morel. Over the years to come, the company would slowly grow into what it is now: an eyewear brand with a strong heritage and a global reach.

For today’s collection, the brand often finds inspiration in its own archives. For instance, their 1880 collection offers re-interpretations of designs from the earliest days of Morel: delicate frames with a unique look and a vintage feel to them.

Their collections of optical glasses and sunglasses always complement your face without being loud. But don’t mistake their subtle look for boring. Unexpected shapes, soft gradient colors, and every now and then the use of prints make all Morel frames unique and interesting.

Founder Jules Morel not only had a love for eyewear, but as a farmer also for his land. This love for both is still a prominent part of the Morel brand. The company has committed itself not only to reduce their use of energy sources, become a zero-paper office and reduce their waste, but also to work on biodiversity by hosting 12 beehives on their property.

Go here if you want to see the latest Morel collection.