Waarom de beste opticiens hun werk nog kunnen doen

It's still early in the year and they don't have a crystal ball at Vogue either, but the fashion magazine still dares to make a prediction.

It bases this largely on the Lyst Index, which keeps track of how often a brand or item from a brand is googled. Victoria Beckham has been doing remarkably well in this regard lately. This is partly due to the extremely popular Netflix documentary about the Beckhams and the humorous way in which she responded with the popular 'My Dad had a Rolls Royce' t-shirt. More serious is her Frame Buckle belt with the beautifully styled logo, which ended up at number 2 of the most searched for products after the Margaux bag from The Row. In short, Victoria Beckham is not the largest fashion brand in the world, but it is very popular at the moment. And the designers cleverly include that beautiful 'buckle' of the belt in the sunglasses collection that is now in stores. Click here for a store near you!

This month all leading fashion houses showed their new men's collections for the winter of 2024/25. Always beautiful to see, inspiring and above all an interesting image of the times that you, as a fashion lover, do not want to miss.

From the stylish outfits of Zegna and the suits of Gucci to the much-discussed Louis Vuitton show, where Pharrell Williams has been in charge for some time now. His contemporary translation of a genuine American cowboy/western style was one of the highlights of these fashion weeks. But of course there was much more to see. From the robots on the runway at Dsquared2 to the impressive black creations of Dolce & Gabbana and Dior's tribute to dancer Rudolf Nureyev. From the prints, tribal influences and color explosions at Balmain to the luxury of Valentino and Hermes and the incredibly beautiful compositions of the old master Yohji Yamamoto (also watch the impressive documentary about this Japanese designer). See how the difference between the genders is increasingly blurred with jewelry, rhinestones, ruffles, heels and skirts in these men's shows and be inspired by all the creative talent behind all those beautiful fashion brands.

Silhouette's Titan Minimal Art is one of those rare and valuable ideas that are still relevant many years after they were conceived. To this day, there is no other frame in the world that is so consistently and skillfully minimalist.

This timeless, rimless frame has no hinges, no screws and, at 0.06 grams, virtually no weight. It still inspires with unparalleled comfort and unsurpassed (design) quality. Its introduction, in which I was directly and intensively involved at the time, felt like a real revolution.

Never before has glasses design been so embraced by both opticians and consumers. There was a point where we felt like just about every glasses wearer was wearing a Titan Minimal Art.

  “I just wanted to leave out everything that was unnecessary, but also refused to compromise on design and comfort,” says designer Gerhard Fuchs, looking back on his design. “Suddenly we were receiving letters and emails from all over the world, people thanking us,” recalls Michael Schmied, a member of the family that owns Silhouette.

“That was extraordinary and very moving.” More than 12.4 million pair of this iconic design have been sold to date – and there is no end in sight to this success.

On another page on this website we give you 7 reasons to always buy your new glasses, sunglasses or contact lenses from an independent optician. One of these is the collection with a lot of beautiful distinctive fashion and design brands.

And it becomes even more fun if you can get your hands on a limited edition from such a brand. At the end of last year and if you are quick, even now, it is possible.

 The Iconic Machined by Porsche Design, the three remakes of just as many iconic designs by Cazal to celebrate 50 years of hip hop and Peter Auto's collaboration with Brett Eyewear that resulted in a beautiful gift box on the occasion of the Estoril Classics 2023 are all unique sunglasses of which very few are for sale worldwide. Of course we know where in the Benelux, so click on the photos below, read all about these very special sunglasses and easily find a selling point.

Amsterdam-based Orange Babies was founded 25 years ago by Baba Sylla and two friends with the aim of preventing mothers with HIV in South Africa from infecting their unborn children.

Since then, almost 600,000 children have been born healthy thanks to information, medication and care, but unfortunately the battle is far from over and there is still a lot of work to be done. Orange Babies has the slogan 'creative in beating HIV' and lives up to that with many original and creative projects with which it raises money to do all the work. With the arrival of Fiona Hering as director, this creativity has been given new impetus since last year.

NanaWoody&John feels addressed by this and has taken the initiative to contribute, together with the affiliated stores and companies, to a very concrete project of Orange Babies: a new mobile clinic in Limpopo in the far north of South Africa because the current one after twelve years of service, is now really on its last legs.

This week the project officially started at Max voor Ogen in Schagen which donates a nice amount to Orange Babies for every pair of glasses sold this month. For this official start, Fiona Hering herself came to Schagen to buy nice new glasses. That immediately became two of course. A beautiful black frame with low spring attachment from Cazal and a beautiful elegant oversized model from Linda Farrow. Both when they are ready, of course, with the best glasses from HOYA.

This promotional month at Max voor Ogen iis the start of many more great promotions from suppliers and stores about which we will keep you informed this year. If you also want to contribute, you can do so with a self-chosen contribution via this link to the Orange Babies website. Please mention 'NanaWoody&John' in the 'remark' so that the money ends up in the correct fund. If you want to do a nice promotion with your brand or store, then at NanaWoody&John and Orange Babies we are happy to think with you about something original and create all publicity for your social media or other expressions, for example, at no cost.