Ørgreen: colorful minimalism from Denmark
Clean lines and interesting use of color. If you were to sum up what Danish brand Ørgreen stands for, this might be the most accurate description. They recently launched a fresh campaign with which they introduced us to their new designs...
The Danish have been known for their strong design language for decades. Designers such as Verner Panton and Arne Jacobsen have, amongst others, been popular for their furniture designs since the 1950s. Their minimalistic style resonates in the collections of Ørgreen Optics. Ørgreen glasses and sunglasses are minimalistic, functional and innovative. Oh, and don’t forget colorful. This brand develops all their colors in-house and comes up with surprising and interesting color combinations like shark skin grey with mat orange or orchid purple with rose gold.
model Bermuda in Mat Red/ Mat Light White Gold from the Imaginary Lines collection
model Eastern in Shiny Rose Gold from the Imaginary Lines collection
The recent campaign shows us the new designs for the Quantum High collection (Ørgreen’s most lightweight collection), the HAVN collection (playful and colorful), and Imaginary Lines, which is a capsule collection of ultra-thin titanium models.
Just like we are used from Ørgreen, these new models are very light-weight and super comfortable to wear. With an Ørgreen frame you are not only getting yourself a frame that is really different in shape and color than most frames out there, you are also getting a frame that is going to last you a very long time thanks to the high quality of materials used and the craftsmanship that goes into the production.
model Daphne in Mat Metallic Red / Mat White Gold from the HAVN collection
If we made you interested in this brand, do check out our Ørgreen showroom to see the rest of their collection.
model Gal-Axy in Teal Blue/ Mat Gold from the Quantum High collection
model Lava Flava in Shark Skin Grey / Mat Orange from the Quantum High collection