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Olivier’s Army is here to stay

Olivier’s Army is here to stay

Begin dit jaar verraste Olivier Rousteing en Balmain vriend en vijand bij de mannenshows in Parijs met een schitterende collectie zonnebrillen die direct de show stal en in no-time talk of the town was.

Achter de schermen had de ontwerper, samen met de mannen achter de nieuwe Zwitserse start-up Akoni, in alle stilte gewerkt aan dit project en het resultaat was zo goed dat er op het laatste moment besloten werd ze al bij de show in Januari te tonen. Dat was geen eenvoudige opgave maar het is gelukt en we zijn een schitterende nieuwe collectie rijker. Stoer, elegant, gender-neutraal want voor iedereen en absolute eyecatchers.

 

Voor Olivier Rousteing zelf direct zijn meest favoriete accessoire en onmisbaar onderdeel van zijn dagelijkse outfit en hetzelfde geldt voor zijn vele fans die hij graag als de Balmain Army bestempeld.

 

Nog niet eerder zagen we een collectie van een modehuis die in stijl, ontwerpen en kwaliteit zo naadloos past bij de identiteit en het handschrift van het merk en de ontwerper. Balmain Eyewear by Akoni is precies wat je van Balmain verwacht en net zo mooi en met net zo veel vakmanschap gemaakt als de kleding van het merk. Dat kan je aan de bedenkers van Akoni overlaten. Met hun jarenlange ervaring in de brillenindustrie en hun ongeëvenaarde kennis van materialen, stijl, de juiste Japanse vakmensen en de geschikte opticiens om deze collectie te verkopen, was succes op voorhand verzekerd maar het lijkt erop dat de werkelijkheid de verwachtingen overtreft.

 

Balmain Eyewear by Akoni past perfect in de trend van mooiere, meer uitgesproken en kwalitatief hoogwaardige brillen en zonnebrillen die we eerder op deze website al besproken hebben en luidt een nieuw tijdperk in. Deze collectie zal ongetwijfeld ook andere modehuizen inspireren om hun collecties monturen en zonnebrillen een boost te geven en zo’n ontwikkeling kunnen wij alleen maar toejuichen. 

 

Voor een impressie van deze bijzondere collectie, kijk je even in onze showroom of vraag je ons om 1 van de exclusieve verkoopadressen in Nederland.    



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ROSA by Dutch photographer John Janssen

ROSA by Dutch photographer John Janssen

Classic beauty Rosa acting like in a movie and showing some delicate frames and sunglasses as well as one colourful style in front of the camera of Dutch top photographer John Janssen....

Rodenstock

Eque.M

Morel



Photography John Janssen
Model  Rosa
Hair & Make-up Marja Hermes 
Styling  Dick van der Niet 
Cover glasses: Silhouette
  
 Cover glasses:  Rodenstock


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Porsche Design surprises with new top model

Porsche Design surprises with new top model

Making visually beautiful things is a challenge for every designer in every industry and certainly also in the optical field, but of course functional innovations are maybe even more interesting and important.

Functionality is not always beautiful and that is why functional adjustments are often hidden and made invisible. At Porsche Design, they think differently. The statement with their latest glasses design is therefore:

"In most designs, the function remains hidden.
But we don’t want to hide something UNIQUE."

Because the new hinges in the most exclusive Porsche Design frame to date are not only a functional improvement, but also very beautiful and should therefore be seen. Porsche Design ambassador Patrick Dempsey wears this new luxury frame with style and proves once again that a beautiful and well-chosen frame can really be an eye-catcher and the finishing touch to any outfit.

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New showroom alert: Morel Eyewear

New showroom alert: Morel Eyewear

The newest brand in our showroom is one that’s got quite the history. Family-run Morel has been making eyewear since as early as 1880. The fourth generation of Morel’s is now in charge, successfully introducing this French brand to the rest of the world...

Back in the late nineteenth century, Jules Morel who started out as a farmer in the French Jura, created his first pince-nez (a pair of glasses with a nose clip and no temples). It was the beginning of the successful eyewear story of Morel. Over the years to come, the company would slowly grow into what it is now: an eyewear brand with a strong heritage and a global reach.

For today’s collection, the brand often finds inspiration in its own archives. For instance, their 1880 collection offers re-interpretations of designs from the earliest days of Morel: delicate frames with a unique look and a vintage feel to them.

Their collections of optical glasses and sunglasses always complement your face without being loud. But don’t mistake their subtle look for boring. Unexpected shapes, soft gradient colors, and every now and then the use of prints make all Morel frames unique and interesting.

Founder Jules Morel not only had a love for eyewear, but as a farmer also for his land. This love for both is still a prominent part of the Morel brand. The company has committed itself not only to reduce their use of energy sources, become a zero-paper office and reduce their waste, but also to work on biodiversity by hosting 12 beehives on their property.

Go here if you want to see the latest Morel collection.

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New showroom alert: Max Mara

New showroom alert: Max Mara

We are happy to announce a new addition to our ever-expanding collection of showrooms: Max Mara Eyewear. This brand is the epitome of Italian style and luxury and its collection of super feminine glasses and sunglasses is so worth checking out...

Italian fashion house Max Mara is probably most famous for its luxurious cashmere coats that are of such high quality that they get passed down from generation to generation. True investment pieces.

Max Mara optical glasses and sunglasses have the same sense of sophistication as we’ve come the expect from this brand and just like the fashion collection, they are made from the highest quality materials. Both the optical glasses and sunglasses are super feminine and timeless. Especially the sunglasses tend to take the term ‘oversized’ to a new level and will definitely add some glamour to your life.

For the SS2022 collection, Max Mara took inspiration from two extraordinary women. Irish architect and designer Eileen Gray who was a pioneer for the Modern Movement. And secondly, Lee Miller. A model, a fashion photographer who had some of the biggest names of her times in front of her lens and also a war correspondent during WWII. Inspiring women, to say the least, that give life to this collection.

If our little selection makes you hungry for more, check out the entire Max Mara showroom here.